Our client is a tech startup in the Tampa Bay area that delivers innovation within its digital industry. The organization is seeking a creative marketing individual with an entrepreneurial spirit to join the team and support the success of its mission.
Position Overview
The Marketing Creative Designer & Content Specialist will be responsible for creating compelling visual and written content that resonates with our target audience. This role combines the art of design with the science of content strategy to enhance our brand presence across various platforms and achieve marketing goals. The ideal candidate will have a solid portfolio showcasing their ability to design engaging marketing materials and craft clear user-centric content.
Creative Design
Develop and execute innovative marketing materials including digital ads social media graphics email templates and landing pages
Ensure all designs align with our brand guidelines and maintain a consistent visual identity across all platforms
Collaborate with the marketing team to brainstorm and implement creative concepts that drive engagement and conversions
Utilize design tools such as Adobe Creative Suite (Photoshop Illustrator After Effects) and Figma to produce high-quality visuals.
Content Strategy & Creation
Understand product and marketing strategies to build content themes and topics that align with our business goals and resonate with our target audiences
Manage relationships and deliverables with an outsourced content marketing agency and other third-party vendors
Create communication plans for events webinars third-party research and other marketing campaigns that require team alignment
Collaborate with and build influential relationships with internal and cross-functional teams including product sales and operations to ensure content accuracy and consistency
Stay current on industry best practices for content strategy and apply new innovative ideas and creative ways to tell stories
Collaborate with the customer lifecycle and product team to write edit and promote customer case studies and testimonials
Understand which content will target customers at the top middle and bottom of the funnel
Be forward-thinking in content promotion and distribution strategies
Work with the marketing team to continually measure and analyze data to learn what content drives engagement
Continuously maintain and improve content marketing processes templates style guide and brand voice
Qualifications
Bachelors degree in Graphic Design Marketing Communications or a related field preferred
35 years of experience in marketing design and content creation preferably in the fintech or tech industry; start up experience a plus
Solid proficiency in design tools such as Adobe Creative Suite Figma
Knowledge and proficiency in Google Suite and web CMS platforms e.g. WordPress Elementor etc.
Excellent writing editing and storytelling skills with a keen eye for detail
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Experience with SEO best practices and content optimization techniques
Ability to communicate complex ideas simply at different stages in the customer buying journey
Proven track record of managing high-performing content marketing programs
Ability to conceive draft proofread and edit written materials quickly while managing multiple projects and meeting deadlines
Excellent attention to detail both for copy editing and maintaining consistent brand voice and identity across all our content assets
A self-starter with a passion for collaborating within an entrepreneurial environment
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