Senior Strategic Planning Director

About us:

Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing communications innovation and consumer engagement technology we provide transformative results for our clients.

Brado offers market research and strategy services digital marketing services as well as an integrated consumer engagement technology solution.

Our Values:

At Brado we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts beliefs backgrounds and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:

As Senior Strategic Planning Director you will lead a strategic insight-driven approach to customizing our Conversational Engagement Platform to meet each clients unique goals and users real-world needs. Youll work closely with insight strategy and technology teams to translate research and data into actionable strategies that ensure relevance value and impact across every touchpoint.

Your role will also involve leveraging these insights to create clear compelling creative briefs that align creative messaging with strategic objectives. By understanding both the clients business goals and the needs of the audience you will guide the development of creative and media strategies that resonate and engage.

Strategic Planners at Brado are both collaborative partners and independent thinkers. They are trusted advisors to clients and internal teams embodying our purpose: inspiring the ideas and relationships that transform lives. They are sharp strategic thinkers and compelling communicatorsable to turn complexity into clarity and bring ideas to life through powerful storytelling. No jargon no fillerjust meaningful direction that drives results.

Ideal candidates for this role will live in the St. Louis MO area. While our day-to-day work is done remotely our teams gather in person for intentional work 2-3 times a week. Our remote teams are expected to travel to St. Louis on a regular basis.

Key Areas of Responsibility

• Insight Application: Utilize primary and secondary research to inform deliverables and strategy. Insight will be applied to ensure that all efforts are aligned with the needs preferences and behaviors of the target audience guiding effective and impactful decision-making.
• Strategic Foundation Creation: Develop key strategic foundation assets including positioning and communication architecture to guide teams in creating cohesive creative content and media strategies.
• Creative Brief Development: Transform assignments into insightful distilled creative briefs that effectively guide the development of media strategies and align creative assets with strategic objectives. Remain actively involved throughout the creative process to ensure alignment.
• Personalized Engagement Strategies: Contribute to the development of precision-targeted personalized digital engagement and content strategies working in close partnership with media and content teams.
• Campaign Performance & Optimization: Collaborate with the Data & Analytics team to assess the performance of client platform implementations and associated media campaigns providing strategic guidance and identifying optimization opportunities to enhance results.
• Client Engagement & Opportunity Identification: Proactively engage with existing clients to analyze market trends uncover new opportunities and identify challenges that can be addressed through strategic adjustments or innovations.

• Aligns with our values: People Commitment Aspiration Trustworthiness & Impact
• 7 years of experience in a marketing strategy position within an agency
• A deep understanding of healthcare marketing strategies and tactics
• Successful storyteller who sets up and leads the narrative for clients from new business to current clients
• Lead client collaborations and ideation sessions
• Can clearly and persuasively communicate strategic recommendations to internal and external audiences
• Outstanding written verbal and presentation skills; able to translate complex ideas into simple stories.
• Willingness to travel and be flexible in scheduling to accommodate project needs

• Health Care Plan (Medical Dental & Vision)
• Retirement Plan (401k IRA)
• Life Insurance (Basic Voluntary & AD&D)
• Paid Time Off (Vacation Sick & Public Holidays)
• Family Leave (Maternity Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home