Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager
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Job Description
About Float
Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.
As one of Canadas fastest growing companies and top-rated startups in 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.
At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
Our Product
Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 4000 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and fast friendly supportall built in Canada for Canada. Float is backed by world-class venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.
Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.
This is an 12 month contract with potential to convert to a permanent position.
About the Senior Lifecycle Marketing Manager Role
Were seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy across our self-serve journey and optimize the post-acquisition experience for all Float customers. Youll work in close collaboration with a cross-functional team of marketers analysts product managers and engineers and have direct accountability for key measures of customer success and growth such as time-to-first-value product adoption and attach rates and retention.
This role is perfect for a builder who thrives on the opportunity to create foundational systems while continuously experimenting to unlock growth. Reporting to the Director of Product Marketing youll play a pivotal role in shaping how Float supports customers in meeting their goals and contribute significantly to our next phase of growth.
What Youll Be Responsible For
Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding activation and product adoption creating targeted experiences and engaging touchpoints that drive retention and growth.
Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard user activation and adoption rates for our self-serve customers proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
Develop Engaging Content: Craft compelling customer-centric messaging and content to deliver personalized communications across email in-app and other channels.
Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences build targeted campaigns and move the needle measurably against key business objectives.
Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features cross-sell opportunities and deliver added value to existing customers.
Collaborate Cross-Functionally: Work closely with analytics product engineering rev-ops and customer success teams to align lifecycle initiatives with company goals and customer needs and create a best-in-class customer experience.
Be a Customer Champion: Advocate for customer feedback and insights ensuring Floats lifecycle strategies address real customer pain points and goals.
About You
Heres what sets you up for success at Float:
You Put Customers First Always. You care deeply about delivering meaningful value. Whether youre building internal systems or customer-facing features youre always thinking about how to make life better for our users.
You Act Like an Owner. You take responsibility for outcomes step up to challenges and seek solutions proactivelydoing whats best for the business not just your role.
You Think Big and Move Fast. Youre energized by building from 0 to 1. Youre not afraid to challenge the status quo experiment quickly and learn as you go.
You Constantly Learn and Grow. Youre hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
You Win as a Team. Youre a generous collaborator who values communication context and shared wins. You lift others up and help make the team stronger.
In addition to living our values...
Youve got the experience. You bring 5 years in lifecycle marketing CRM growth product marketing or customer marketing with a focus on B2B SaaS or fintech products. You have a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.
You have a data-driven mindset: You have a deep understanding of lifecycle metrics and a demonstrated ability to measure report and optimize campaigns based on performance.
Youre a full-stack marketer: You are comfortable creating multi-channel campaigns with proficiency in email marketing in-app messaging and webinar/event-driven engagement.
Youve got technical chops: Youre intimately familiar with marketing automation platforms and customer journey tools (HubSpot Braze Salesforce etc.). Youll be comfortable working with data and analytics platforms (e.g. Metabase Looker) to inform decisions.
Youre strategic and tactical: You demonstrate the ability to develop high-level strategies while executing details with precision from mapping ideal customer journeys to implementing automation campaigns.
You bring a customer-centric approach: You have a passion for understanding the needs and experiences of real customers and designing programs that deliver real value.
You have a track record of cross-functional partnership. You excel in working with teams across different domains to ensure a cohesive and integrated approach to customer experience. You work fluidly with stakeholders at all levels from individual contributors to senior executives.
Youre an owner. You set a high bar for yourself and others and enjoy fostering a culture of excellence. Youre eager to roll-up your sleeves to get building and create immediate impact.
This may not be the role for you if
You prefer a highly structured work environment
Youre not data-driven
Youre dont enjoy leading and communicating cross-functionally using customer and product insights to drive prioritization
You are not super detail-oriented
You are not comfortable working collaboratively and cross-functionally
You are not comfortable with ambiguity and changing priorities
You are uncomfortable with receiving and giving direct feedback
You are uncomfortable with change
You arent resilient
You have an ego
You arent extremely passionate about helping Float build the best business finance platform for Canadian companies and teams
Why You Should Join
Work at one of Canadas fastest-growing fintech companies
Make a real impact in a high-autonomy high-growth role
Collaborate with an ambitious and supportive team
Competitive compensation equity options and benefits
Hybrid work model we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday and Wednesday
Bring your pup to our dog-friendly office
Thrive in a high-trust high-performance culture where your work truly matters
In Short
At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.
Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.
Required Experience:
Manager
Employment Type
Contract
