Manager-Public Relations
Manager-Public Relations
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USD 55000 - 70000
1 Vacancy
Job Description
Position Overview
Public Relations Manager
Public Relations (PR) Manager oversees and executes the Louisiana SPCAs public relations strategies to enhance the organizations reputation raises awareness of its mission programs services and needs and engages with current and potential supporters. The PR Manager is responsible for shaping and utilizing the organizations voice building brand awareness and ensuring consistent messaging across all platforms. The PR Manager drives a unified mission-driven narrative that effectively communicates the LASPCAs purpose goals and objectives.
The PR Managers success leads to:
- Increased Awareness More people know about the organizations mission programs and impact.
- Higher Donor Engagement More donations and long-term funding support.
- Growth in Volunteers More individuals contribute time and skills to support initiatives.
- Expanded Client Reach More community members access the LASPCAs services.
- Stronger Community Relationships Partnerships with businesses media and other organizations grow.
- Positive Public Image The nonprofit is seen as trustworthy and effective.
- Media Coverage & Recognition More press coverage thought leadership opportunities and credibility.
Organizational Alignment
At the Louisiana SPCA we make a difference in the lives of people and pets because we believe everyone deserves a humane community. We protect promote and advocate for the wellbeing of companion animals in Louisiana. Our team members are compassionate towards people and pets adaptable creative problem solvers inclusive and humbly confident.
Key Responsibilities:
Public relations
- Create and execute communication strategies to promote the LASPCAs program services and acquire new clients donors and volunteers.
- Lead internal communication strategies including managing the internal communication channels and platforms to keep team members and volunteers informed and engaged.
- Leads content creation by collecting writing and sharing stories for distribution through various channels (including but not limited to social appeals newsletters . . .) that illustrate alignment with our core values our impact and strategic goals.
- Prepare materials for and attend tabling events to raise awareness of the LASPCAs programs services and fundraising opportunities in addition to coordinating speaking engagements panel discussions and other public appearances for LASPCA team members and leadership.
Media Relations
- Develop and maintain relationships with media outlets and influencers. Pitch stories and provide complete story packages to editors reporters and news stations to increase positive media coverage. When needed manage press conferences and media tours.
- Craft and distribute compelling press releases media advisories speaking and award submissions.
- Manage and when possible expand recurring media appearances including TV print radio and other emerging channels.
- Write and edit articles blog posts and other content for different media sources.
Branding
- Create brand narrative vocabulary and voice/tone to maintain consistency across all internal and external communications.
- Stay up to date on the latest technology and industry news and suggest proactive strategies and tools to increase efficiency and impact.
- Develop cohesive and impactful messaging for events promotional materials and donor touchpoints that inspire giving and build loyalty.
Crisis Communications
- Conduct social listening to spot opportunities for real-time engagement and emerging reputational issues taking actions to de-escalate when needed.
- Manage public relations issues respond to media inquiries and develop responses to potential negative situations.
- Develop and execute crisis and disaster communication plans and serve as the Public Information Officer during emergency events.
Customer Experience
- LMA the team that response to inquiries online via telephone or in person.
- Provide team members with key talking points create scripts and verify that the customer experience process is followed by all (FBA).
- Identify and implement strategies to increase impact as well as metrics that verify impact.
Reporting and Analysis
- Monitor media coverage and public perception of the LASPCA.
- Track the effectiveness of PR campaigns and adjust strategies as needed.
Qualifications
Education & Experience
- Bachelors degree in Public Relations Communications Marketing Journalism or a related field.
- Minimum of 3-5 years of experience in public relations media relations or communications preferably in the nonprofit or animal welfare sector.
- Experience developing and executing PR campaigns media outreach and brand awareness initiatives.
- Strong background in digital communications including social media website content management and email marketing.
Skills & Competencies
- Excellent written and verbal communication skills with the ability to craft compelling stories and messaging.
- Strong media relations skills including experience pitching stories and working with journalists.
- Proficiency in social media platforms (Facebook Instagram X/Twitter LinkedIn) and digital marketing tools.
- Experience with fundraising campaigns donor communications and event promotion.
- Ability to track and analyze PR performance using tools like Google Analytics or social media insights.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Passion for animal welfare and commitment to the organizations mission.
Preferred Qualifications
- Experience with graphic design and content creation tools (Canva Adobe Suite).
- Knowledge of crisis communication and reputation management strategies.
Physical Requirements
Work Environment
The role primarily operates in an office setting. The work environment may include exposure loud noise chemicals used for cleaning nut products used for animal treats and animals (such as cats dogs rabbits birds and horses) who may bite or scratch.
Travel between multiple campuses and locations across south Louisiana for events is required.
Physical Demands
Ability to work on a computer for prolonged periods; lift up to 20 pounds of supplies for events
Hours
Schedule may vary week to week. Events or meetings on weekends and evenings may be required.
Compensation:
$55000- $70000 based on experience.
Benefits include but not limited to:
- Health Insurance Life Insurance 401K match
- PTO and paid holidays
- Qualification and assistance for Public Service Loan Forgiveness
Required Experience:
Manager
Employment Type
Full-Time
