Global Performance Marketing Specialist
Global Performance Marketing Specialist
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Job Description
DEADLINE FOR APPLICATIONS
4 June 2025-23:59-GMT01:00 Central European Time (Rome)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.
ABOUT WFP
The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.
At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.
WHY JOIN WFP
WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive diverse and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
POSITION TITLE: Global Performance Marketing Specialist
ORG UNIT: Private Partnerships Division (PSP)
DUTY STATION: Remote
CONTRACT TYPE: Regular consultant
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Lauren Johnson
Ref.: VA No. n/a
ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the largest humanitarian organization saving and changing lives worldwide. In 2023 alone WFP supported more than 150 million people by delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Work as hard as we might through drought and floods conflict and peace disasters natural or man-made the needs are immense and growing. To achieve a world with Zero Hunger the Private Partnerships Division (PSP) is investing in fundraising from individuals. WFPs individual fundraising programme is the fastest growing among our peer set (IFL Forum) and with ambitious plans for the next strategy period we aim to reach a cumulative income of USD 1.4 billion from 2020-2030. Unique in the sector WFP fundraises globally from a centralized team that reaches hundreds of millions of people in 180 countries. Our strategy is digital-first; we recruit supporters primarily through Meta Google and TikTok and provide a world-class supporter experience via email SMS Whats App outbound telephone and social media. The programme fundraises in English French Arabic German Korean and Chinese.
PURPOSE OF THE ASSIGNMENT
The Global Performance Marketing Specialist sits within the Global Supporter Acquisition Team: a team of eight people responsible for recruiting supporters primarily via paid search and Meta transnationally across the English French Spanish German and Arabic-speaking audiences. Currently the team consists of campaign managers and coordinators who own each of these audiences or language markets. The purpose of this new role in contrast is to bring a channel-level perspective and ensure that each marketing channel is being optimised to deliver the best possible results globally. The Global Performance Marketing Specialist will also support the Team Lead in the management of campaigns projects and workstreams that are global or cross-cutting in nature.
KEY RESPONSIBILITIES
This role will cover a wide range of tasks as needed to deliver on the teams ambitious fundraising targets. The list below is not exhaustive but great care will be taken to ensure a balanced workload.
1. Monitor and analyse channel-level performance data
Review channel performance daily in Tableau to check for any missing data
Identify and flag suspected data issues with the relevant teams to ensure timely resolution
Monitor key financial metrics at the channel level to identify and analyze trends and challenges
Explain shifts in channel-level financial performance via analysis of metrics across the funnel
Own and maintain naming conventions for each marketing channel to ensure data quality
2. Coordinate the planning and execution of AB testing in each channel
Support campaign managers/coordinators to plan prioritise and execute AB tests in Meta
Work closely with our media agency to optimise search activity via AB testing in Google
Run regular testing meetings to coordinate and align across the acquisition team
Maintain and promote a culture of data-driven performance marketing
3. Support the team with Meta Business Suite expertise
Keep the team updated on Meta platform changes and best practices
Support campaign managers/coordinators and resolve any technical issues in Meta
Liaise with Meta to resolve ad rejections when escalation is required
Monitor Events Manager and flag any pixel or CAPI issues with the Tech team
4. Support the management of paid search activity via our Media agency
Lead on day-to-day management of account-wide paid search activity via our media agency
Collate and provide team feedback on reporting received from the agency
Coordinate the briefing and execution of cross-cutting campaigns and projects
Participate in and contribute to strategy/planning meetings with the Team Lead and Account Lead
Ensure all quotes and POs are received on time and monitor spend versus forecast
5. Work with the Business Intelligence Hub to deliver on data and dashboard needs
Produce high-quality briefs for the BI Hub and see them through to delivery
Plan ahead and prioritise to effectively traffic manage BI Hub requests
Serve as the teams focal point with the BI Hub for questions and dashboard troubleshooting
Participate in the design of new dashboards and other BI Hub projects as required
DELIVERABLES AT THE END OF THE CONTRACT
Each marketing channel has delivered on agreed fundraising targets.
All data issues have been propmtly identified flagged and resolved.
Any channel-level performance issues have been propmtly identified and analysed.
Team members and partner agencies have access to the data and dashboards they need.
AB testing is effectively coordinated and communicated across channels and teams.
Paid search priorities have been executed successully in line with the roadmap.
QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
University degree in a relevant discipline such as marketing or the humanities and social sciences.
Work history
Minimum 4 years of work experience in digital and/or marketing of which 3 must include digital marketing with strong focus on Facebook and Google advertising.
Demonstrated experience in optimising digital marketing channels globally across multiple markets and languages.
Demonstrated fundraising experience within a UN agency with prior experience at WFP preferred.
Demonstrated experience in collaborating with Tech and Business Intelligence teams on marketing tech and data.
Technical skills
Expertise in Meta Business Suite especially Ads Manager Events Manager and Experiments.
Advanced understanding of digital marketing and fundraising metrics
Advanced user of Tableau dashboards
Knowledge of Google Marketing Platform especially Google Ads.
Knowledge of AB testing in Meta and Google
Soft Skills
Excellent organisation and prioritisation skills
Analytical skills and high attention to detail
People-oriented: a collaborative and supportive team player
Highly data-driven and results-driven
Creative thinker with a solutions-oriented mindset
Proven success in an international environment
Strong stakeholder management and influencing skills
Flexible and adaptable to change
Available to work out of hours when required
Languages
Excellent command (C1 minimum) of written and spoken English.
Proficiency (B1 minimum) in at least one of our other fundraising languages: French German Spanish or Arabic.
WFP LEADERSHIP FRAMEWORK
WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.
Click here to access WFP Leadership Framework
REASONABLE ACCOMMODATION
WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:
NO FEE DISCLAIMER
The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.
REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION
We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).
Once your profile is completed please apply and submit your application.
Please make sure you upload your professional CV in the English language
Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time
Please contact us at in case you face any challenges with submitting your application
Only shortlisted candidates will be notified
All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.
Required Experience:
Exec
Employment Type
Full-Time
