Marketing Analyst
Marketing Analyst
Posted on :
25-05-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 54000 - 74500
Vacancy
1 Vacancy
Posted on :
25-05-2025
Job Description
Description
Position at loanDepot
Position Summary:
Responsible for analyzing data to evaluate and optimize marketing strategies campaigns and customer engagement efforts. Collects and interprets data from various sources such as digital advertising website traffic and customer interactions to uncover trends and actionable insights. Helps ensure marketing efforts are effective and aligned with business goals by monitoring performance metrics like ROI conversion rates and customer acquisition costs.
Responsibilities:
- Analyzes marketing campaigns website performance and customer data to uncover trends patterns and actionable insights.
- Tracks and reports on key performance indicators (KPIs) for digital and traditional marketing channels including ROI conversion rates and customer acquisition cost (CAC).
- Collaborates with the marketing team to optimize campaign performance through A/B testing segmentation and targeting.
- Develops dashboards and reports using tools such as Tableau Power BI or Google Data Studio to present insights effectively to stakeholders.
- Uses statistical methods and predictive models to forecast campaign outcomes and customer behavior.
- Works closely with marketing sales and product teams to align data analysis with business objectives.
- Analyzes competitor performance market trends and customer preferences to guide strategic planning.
- Ensures the integrity accuracy and security of marketing data in CRM and analytics systems.
- Implements marketing analytics tools and automation for data collection campaign tracking and reporting.
- Performs other duties and projects as assigned.
Requirements:
- Bachelors Degree in Marketing Statistics Data Science Business Analytics or a related field (Masters Degree preferred).
- Minimum four (2) years of professional experience in marketing analytics data analysis or a similar role.
- Proficiency in data analysis tools and programming languages (e.g. SQL Python R).
- Advanced knowledge of analytics platforms (e.g. Google Analytics Adobe Analytics).
- Strong experience with data visualization tools (e.g. Tableau Power BI).
- Expertise in statistical analysis forecasting and predictive modeling.
- Experience with digital marketing channels (e.g. SEO PPC email and social media) preferred.
- Experience working with marketing automation platforms (e.g. HubSpot Salesforce Marketing Cloud) preferred.
- Certifications in analytics tools (e.g. Google Analytics Certified Tableau Desktop Specialist) preferred.
- Experience with machine learning or advanced data modeling techniques preferred.
- Knowledge of marketing attribution models and customer journey analytics preferred.
Why work for #teamloanDepot:
- Aggressive compensation package based on experience and skill set.
- Inclusive diverse and collaborative culture where people from all backgrounds can thrive.
- Work with other passionate purposeful and customer-centric people.
- Extensive internal growth and professional development opportunities including tuition reimbursement.
- Comprehensive benefits package including Medical/Dental/Vision.
- Wellness program to support both mental and physical health.
- Generous paid time off for both exempt and non-exempt positions.
About loanDepot:
loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010 loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier faster and less stressful to purchase or refinance a home. Today as the nations second largest non-bank retail mortgage lender loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of lifes most complex transactions. With headquarters in Southern California and offices nationwide loanDepot is committed to serving the communities in which its team lives and works through a variety of local regional and national philanthropic efforts.
Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this roles is between $54000 and $74500. Your base pay will depend on multiple individualized factors including your job-related knowledge/skills qualifications experience and market location.
We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status.
Required Experience:
IC
Employment Type
Full Time
Key Skills
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