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You will be updated with latest job alerts via emailJOB SUMMARY
Designs and produces marketing materials including but not limited to advertisements collateral signage flash pieces electronic brochures and presentations that reflect the brands image and style in order to drive hotel revenue. Partners with marketing managers and related operational departments as part of a project team providing design and conceptualization solutions pertaining to deliverables. Maintains familiarity with customer demographics and develops an appropriate look and feel for all promotion and event related collateral. Monitors the progress of all projects including the maintenance of project files and archives and provides continuous communication to the Marketing and/or project team regarding ongoing project and status updates. Executes various aspects of production including printing scanning digital retouching image editing special effects and file manipulation and layout.
CANDIDATE PROFILE
Education and Experience
Required:
2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Regional Marketing and Advertising
Partners with properties to execute promotions and campaigns through traditional and digital channels that target in-house guests with promotions that drive incremental revenue
Ensures all advertising for the hotel in traditional advertising mediums and digital and social media channels is in brand voice
Serves as a consultant to properties to provide guidance on how to leverage advertising agencies on supporting advertising campaigns creative and media plans and food and beverage promotions.
Maintains frequent active engagement with the cluster Director of Marketing & Communications and cluster eCommerce and Digital leads to ensure alignment pull-through and 2-way communication about status performance evaluation opportunities and issues related to online programs and initiatives
Supports execution of email marketing campaigns for their region
Supports the overarching marketing strategy by helping properties activate and manage their content on relevant digital platforms
Regional Social Media Support
Focuses on supporting region-wide digital engagement via social media (e.g. Facebook Twitter Sina Weibo wechat etc.)
Facilitates social media engagement Hotel Website content update (especially for Food & Beverage outlets) and updating content in other digital channels (e.g. hotel websites)
Supports the execution of promotions campaign in F&B weddings spa rooms and conferences through relevant social media channels
Public Relations and Visual Asset Management
Maintains a comprehensive list of international and local media contacts with particular emphasis on F&B media contacts
Manages assigned accounts as per the media account management system
Manages external vendors and media agencies; work with agency partners to identify strategic media buys for their hotel(s)
Liaises with continent PR leadership to ensure media placement for hotel(s) supports the overall hotel marketing strategy
Acts as consulting resource for property marketing teams looking for regional photographers for food amenity and property imagery and ensures all photography adheres to brand voice
Regional Marketing Activation Tracking
Consults with Brand and Field marketing leaders on the execution of marketing strategy through digital channels
Liaises with Marriott Rewards teams sales and revenue management to ensure digital customer engagement is right for property/regions
Provides consultation to property Marketing Communications teams on correct pull through of brand voice in digital channels (e.g. social media OTAs HWS)
Activates New Hotel Openings
Assists and supports the coordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the marketing department at corporate office
Partners with Director of Sales and Marketing and Field Marketing team to help plan marketing budget both for pre-opening period and through post-opening
Partners with regional Online Sales and Marketing managers to ensure on-brand property imagery is live in digital channels (e.g. social media OTAs HWS)
Work with regional eCommerce and Digital teams to position the hotel on digital channels
Collaborate with regional Field Marketing to develop recommend and execute the opening S&M plan for the hotel
Ensure photo shoots and photography for property are in brand-voice before they are incorporated into marketing channels
Engage with owners and hotel GMs to help explain and set up services of marketing support
General Responsibilities
Assists with the development co-ordination and execution of all communications activities with a strong emphasis on F&B promotions and campaigns across their region
Works with eCommerce to ensure their hotels website and related websites are updated on a regular basis
Provides training and marketing leadership and acts as a marketing subject matter expert for area Sales Revenue and Operations leaders
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Full-Time