Sr Assoc Manager - Marketing Analytics
Sr Assoc Manager - Marketing Analytics
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Job Description
Job Description
Are You Ready to Make It Happen at Mondelz International
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The Manager- Marketing Analytics (US I&A) will play a critical role in building and driving best-in-class tools and capabilities that enable Mondelez to develop breakthrough media plans and strategies that translate into short and long-term brand growth. Reporting to the Sr. Manager Advanced Analytics (US I&A) this role requires a transformative change agent with a strong bias for action. This role will drive the marketing effectiveness measurement agenda with a strong focus (but not limited to) Marketing Mix Modelling agile media tracking and high-level BTL analytics to provide key insights and recommendations to drive business growth and ROI improvement.
The role requires someone with strong collaboration skills bringing together and align cross-functional partners (Consumer Experience Marketing Excellence Mondelez Digital Services and key publisher partners (eg. Google Meta) and Creative Production and Media Agencies.
It also requires a combination of advanced analytics expertise in the areas of regression modelling data analysis and visualization as well as strong commercial acumen and critical thinking to connect the dots between across different data sources and business action.
Key Responsibilities:
- Measure and optimize the impact of paid owned & earned media (TV digital social eCom/DTC sponsorships) inclusive of:
- Audience insights
- Post-flight evaluation/analysis of business & brand impact (including Marketing Mix Modelling Multi-touch attribution and Return on Investment)
- Drive insights on business performance drivers using MMM and regression techniques informing the business on whats working and not working in driving growth
- Work with Consumer Experience Marketing and Media agencies to champion our data-driven media agenda and design appropriate test-and-learn approaches to prove out successful use cases
- Develop monitoring solutions to track execution of action plans
What extra ingredients you will bring:
Bachelors Degree required; Masters preferred
3 years in insights & analytics managerial roles with focus on creative/media insights & analytics; either in media agencies analytics vendors or CPG companies
Strong expertise in leveraging data analytics & insights (and blending different disciplines & sources together) to fuel creative development; expertise in some of the key vendors methodologies & approaches in this area of practice in particular Marketing Mix Modelling Multi-Touch Attribution & Closed Loop Measurement
Passion for the media industry and a broad spectrum of knowledge about the media insights & analytics space including familiarity with leading-edge practices & vendors
Transformative change agent with an expansive innovative mindset comfortable with ambiguity thinking outside the box challenging the status quo and championing a progressive test & learn and fail fast mentality
Ability to work with different parties efficiently resolving barriers to ensure workstreams are able to move forward
Strong bias for action with a proven track record in persuasively influencing and aligning business stakeholders in a highly matrixed organization
Persuasive and effective communicator obsessed with telling clear compelling stories that influence stakeholders & drive action
The base salary range for this position is $95100 to $130800; the exact salary depends on several factors such as experience skills education and budget. In addition to base salary this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition Mondelez International offers the following benefits: health insurance wellness and family support programs life and disability insurance retirement savings plans paid leave programs education related programs paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support availableBusiness Unit Summary
The United States is the largest market in the Mondelz International family with a significant employee and manufacturing footprint. Here we produce our well-loved household favorites to provide our consumers with the right snack at the right moment made the right way. We have corporate offices sales manufacturing and distribution locations throughout the U.S. to ensure our iconic brandsincluding Oreo and Chips Ahoy! cookies Ritz Wheat Thins and Triscuit crackers and Swedish Fish and Sour Patch Kids confectionery products are close at hand for our consumers across the country.
Mondelz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected Veteran status sexual orientation gender identity gender expression genetic information or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
For more information about your Federal rights please see; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
RegularDemand SpacesInsightsRequired Experience:
Manager
Employment Type
Full-Time
