Franchise Retail & Marketing Manager UK & IE (FTC)

This role is a 9-Month Maternity Fixed-Term Contract within our Universal Products & Experiences (UP&E) division.

You will be responsible for two distinct job responsibilities: Franchise Management and Retail Marketing. You will be responsible for executing franchise and retail marketing plans with retailers and key licensees that leverages the richness of NBCUniversals entertainment content to build a sustainable business that achieves annual revenue targets. You will activate the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP).

Additionally this role will implement short- and long-term retail channel strategies delivering annual growth strategies that leverage the strength of the NBCUniversals franchise portfolio category and consumer priorities.

The role will work as part of the local Consumer Products team supporting the overall business objectives and the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.

Franchise Marketing:

• Execute territory specific franchise marketing activations to support UP&E while creating demand value and awareness
• Support cross-divisional symphony programs with other NBCUniversal business units
• Inspire licensees and retailers through engaging brand and retail presentations
• Attend top-tier retail and licensee meetings (i.e. master toy partner) in region to share brand and retail plans 
• Support the management of mall/retail activations and costume character appearances in markets

Retail Marketing planning and execution:

• Take ownership of retail accounts; developing maintaining and driving relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through
• Curate present and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events digital print radio TV cinema social trading banners POS etc
• Proactively conceptualize and develop cross promotions with other Universal divisions
• Remain competitively aware of competitors retail programs & share best practices/results
• Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing promotions sweepstakes out-of-home print online/mobile content packaging premiums etc.
• Approve all retail marketing submissions from licensees agents or retailers under the Senior Manager supervision
• Provide comprehensive marketing program recaps and post analysis including measurable results ROI and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
• Proactively drive new business retail opportunities seeking out new routes to market for our partners products and IPs

Qualifications :

About You

• Results driven own the numbers be invested and be hungry to grow the business with solid analytical/financial skills
• Influential - Proven ability pitching and negotiating skills with the ability to close deals
• Entrepreneurial a self-starter who is tenacious independent driven and proactive.
• Resilient not afraid to fail getting back up and keep putting in the effort.
• Confident being self brings full personality and interests to work.
• Light-hearted a sense of humour dealing patiently with frustrations.
• Passionate energetic engaged positive and desiring to make a difference.
• Adaptable agile & flexible able to pivot quickly adapt strategies and deal with change.
• Good communicator honest transparent and flexible depending on the audience. The ability to influence stakeholders.
• Willing to get stuck in hard worker who is not rigid with the ability to prioritise manage own time and respond quickly and efficiently.
• Sociable actively develops relationships making time to get to know people. Easy-going and fun.

Skills / Qualifiction Requirements

• Brand Marketing experience within licensing retail/trade marketing role ideally within an Entertainment company 
• Experience of UK retail business including retail marketing tactics promotional partners and consumer products
• Strong relationship builder
• A proactive and tenacious approach to their role
• Strong prioritisation skills
• Ability to collaborate and communicate effectively and consistently with senior management internal stakeholders and colleagues
• Good communication & presentation skills combined to a capacity to create impactful decks
• Sales and negotiation skills
• Able to work in a matrix organization
• Creative problem solver
• A brand builder and commercial thinker
• Proven track record of hitting targets and delivering growth on a competitive landscape

--> Application deadline: 13th June 2025.

Additional Information :

As part of our selection process external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to

Remote Work :

No

Employment Type :

Full-time