Manager- Digital Marketing
Manager- Digital Marketing
Posted on :
24-05-2025
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1 Vacancy
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Job Description
YOUR MISSION
Key Objectives :
- The Manager of Digital Marketing will lead strategy and execution across paid digital channels including Paid Search (Google Bing) Paid Social (Meta LinkedIn) Display Video and Affiliates.
- This role focuses on driving customer acquisition retention and revenue through full-funnel data-driven campaigns.
- Youll monitor key KPIsROAS CPA CAC CTR and LTVto optimize performance and maximize ROI. Success requires a strong analytical mindset campaign execution expertise and the ability to generate actionable insights.
- Youll collaborate with internal teams and manage external stakeholders including agency partners ensuring alignment efficiency and accountability across all paid media efforts.
- Own and optimize paid digital marketing channels including but not limited to: Paid Search (Google Bing) Paid Social (Meta LinkedIn etc.) Display Video and Affiliates.
- Develop execute and scale multi-channel digital campaigns to drive customer acquisition retention and revenue growth.
- Monitor performance using KPIs such as ROAS CPA CAC CTR and LTV; provide insights and recommendations based on data.
- Manage internal and external stakeholders including agency partners.
YOUR TALENT
Eligibility Criteria and Functional Competencies Required:
- 2 year of experience in Digital Marketing
- Prior experience of executing marketing campaigns on Google Ads platform
- Comfortable with audiences and attribution thought process for optimization
- Prior experience of scaling campaigns efficiently
- Strong analytical & data interpretation skills.
- In depth understanding of Google as media platform.
- Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
- Awareness of attribution models and ability to create a structured approach for measuring campaign impact
SPEED & SPIRIT is what we look for in our candidates defined by some simple values that inspire us to BE DRIVEN in our performance BE VIBRANT in our sporting legacy BE TOGETHER in our team spirit and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Required Experience:
Manager
Employment Type
Full-Time
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