Manager Digital Channels
Manager Digital Channels
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Salary Not Disclosed
1 Vacancy
Job Description
As the Manager of Marketing Digital Channels you will lead the development and management of impactful digital programs and campaigns with a cohesive omnichannel strategy. Manage marketing projects across our global websites and app experiences leading the requirements necessary to develop strategies that exceed outcomes.
Collaboration is necessary as you will work with Pricing Strategy Partners (Ops) Information Technology (IT) Creative Design and other teams to improve our digital tools and platforms. You will promote the vision for measuring the effectiveness of our digital marketing efforts ensuring a seamless and engaging journey for donors and prospects across all touchpoints. You will be the primary owner and driver for prioritizing our requirements and functionality to maximize results and donor engagement across our web and app platforms in the US Puerto Rico and the EU.
JOB DETAILS:
- Reports To: Director of Digital Experience
- Location: Boca Raton FL
- Direct Reports: No direct reports but will lead cross-function initiatives
- Travel: Required varies but can be up to 30%.
RESPONSIBILITIES
Strategy Development Create meaningful and impactful digital experiences for our donors through innovative digital solutions
Optimization and Performance Partner within Marketing and the broader organization to grow optimize metrics focused on our our goals while maximizing efficiency of spend
User Experience and Design Apply best practices and technical knowledge (ADA SEO etc.) to provide an engaging vehicle for both donors and prospects
Testing and Learning Lead testing projects to evaluate the impact of marketing strategies. Partner with internal stakeholders and agencies to develop and contribute to their learning needs
Best Practices and Innovation Partner with analytics to drive requirements for KPIs and measurement
Partnership and Collaboration Can partner with several partners driving strategic discussions and aligning on different ways to enhance the digital donor experience
JOB SPECIFICATIONS
Education and Experience
- Bachelors Degree in business administration marketing or equivalent combination of education
- MBA preferred
- 5 plus years of progressively responsible experience building digital experiences in both web and app platforms
- Multi-location B2C environment highly preferred
- Technical proficiency with marketing platforms
#LI-Onsite
Our Benefits
CSL offers the following benefits for this full-time position: Options for health care benefits including choices of plans for medical dental and vision prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSLs 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations illness and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit CSLPlasma CSL Plasma is one of the worlds largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma. As a global organization with employees in 35 countries CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL.We want CSL to reflect the world around us
Do work that matters at CSL Plasma!
Required Experience:
Manager
Employment Type
Full-Time
