What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nations leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nations largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.
Today we are an alliance of hundreds of local affiliates state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates we educate we listen and we lead as evidenced by our public awareness campaigns the range of programs we provide and our strong public policy.
We currently have an opening for a Manager Digital Services. The Manager Digital Services plays a key role in improving the effectiveness usability and impact of and connected digital platforms. This role combines hands-on web content execution with strategic insight into SEO user experience and digital performance. Reporting to the Senior Manager of Digital Services the manager collaborates across departments to build and update content support new site sections and optimize the digital experience for key audiences.
As part of the Marketing & Communications team this position works closely with the Web Production Manager to support day-to-day content publishing while also contributing to larger-scale content initiatives and improvements. The manager helps ensure that NAMIs web content is up-to-date accessible and aligned with organizational goals-and uses actionable data and user insights to help guide teams in improving content structure messaging and engagement across the site.
This full-time position is based out of our Arlington VA office 3 days per week. May work hybrid the additional 2 days.
Salary Range: $65- $70k
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Serve as a key contributor to digital projects related to -working alongside the Web Production Manager and others to ensure smooth execution and timely delivery.
- Support the Senior Manager of Digital Services in implementing strategies to improve content discoverability user journeys and overall site functionality.
- Monitor web performance and user behavior using tools such as Google Analytics (GA4) Google Search Console and heatmapping tools and apply insights to improve content and user flow.
- Assist with planning and executing digital campaigns ensuring that campaign landing pages and related web elements are effectively built integrated and optimized.
- Collaborate with design development and content teams to ensure digital content is optimized for SEO accessibility and performance across all platforms and devices.
- Contribute to the creation and implementation of new content sections landing pages and site updates that enhance the user experience and support evolving organizational goals.
- Assist the Web Production Manager with day-to-day content updates and builds in the CMS including posting new content refreshing existing sections and supporting overall site maintenance on and connected platforms.
- Use data and performance insights to help guide content owners in improving structure messaging and layout for better engagement accessibility and discoverability.
- Promote consistent user experience (UX) and interface standards across and connected platforms ensuring that digital experiences are intuitive accessible and aligned with brand and mission.
- Support SEO initiatives through page audits metadata improvements keyword implementation and on-page optimization to drive traffic and improve search rankings.
- Facilitate communication between internal teams and stakeholders on digital projects supporting shared understanding of content strategy timelines and priorities.
- Perform other duties as assigned by the Senior Manager of Digital Services.
MINIMUM QUALIFICATIONS:
- At least 3 years of experience in digital services web content strategy or related fields with a focus on managing and improving content-driven websites.
- Demonstrated experience supporting website content execution digital campaigns and the development of new content sections or site enhancements.
- Proficiency in CMS platforms (e.g. WordPress Drupal) with strong attention to detail in formatting accessibility and content standards.
- Working knowledge of SEO best practices and hands-on experience optimizing web content for search and discoverability.
- Familiarity with analytics tools such as Google Analytics 4 (GA4) Google Search Console and basic use of data to guide content decisions.
- Experience with collaboration tools like Asana Trello or Jira and team communication platforms such as Slack or Microsoft Teams.
- Experience with email marketing platforms like MailChimp.
- Understanding of web accessibility standards (WCAG 2.1 Section 508) and commitment to building inclusive user-friendly digital experiences.
- Strong organizational and time-management skills with the ability to balance day-to-day production tasks and larger strategic initiatives.
- Excellent written and verbal communication skills with the ability to collaborate across teams and guide others on content and digital best practices.
- Bachelors degree in a relevant field or equivalent combination of education and experience.
- Passion for mission-driven work and a commitment to supporting NAMIs values and the communities it serves.
- Must pass background check
Your salary is only one component of the total compensation package. NAMI offers a range of standard and unique benefits that are reviewed annually:
- Generous and comprehensive Health Dental and Vision Plans
- Paid Time Off: Vacation Personal and Sick Leave
- Paid Parental Leave
- 403(b) retirement plan
- Flexible Spending Accounts for health care dependent care and commuter expenses
- Life Insurance and Disability coverage paid by NAMI
- Flexible Work and Telework programs
- Professional Development Reimbursement program
- A variety of wellness offerings to support team members
- Employee Referral Program
- The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life
NAMI is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workforce. NAMI prohibits discrimination and harassment against any employee or applicant for employment because of race color religion sex national origin marital status age disability veteran status sexual orientation gender identity or expression pregnancy childbirth or related medical conditions genetic information or any other legally protected group status. We also provide reasonable accommodation for candidates with disability.
Required Experience:
Manager