Senior Consumer Insights Researcher
Senior Consumer Insights Researcher
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Salary Not Disclosed
1 Vacancy
Job Description
QVC Group brings innovative products compelling content and unforgettable moments to millions of shoppers worldwide via social platforms streaming apps ecommerce sites and TV channels making every screen a doorway to discovery delight and community.
The Opportunity
Reporting to the Director of Consumer Insights you will design and implement primary research studies compile industry trends from secondary data and deliver insights based on this work to inform strategic plans and tactical programs.
Your Impact
You will lead the design and implementation of primary research studies applying a variety of methodologies (i.e. customer surveys in-depth interviews focus groups online discussion boards diary studies) to support programs across Merchandising Marketing Digital Social Streaming Programming and Customer Experience.
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What you will do
- Use secondary research resources to identify market and customer behavioral trends to guide decisions.
- Summarize primary research data with transactional behavioral and demographic data to inform partners of business issues and opportunities. Present research results to team members at all levels.
- Employ rigorous research methodologies and technology to improve the efficiency accuracy and timeliness of results.
- Collaborate with Consumer Insights team members and other research and reporting teams on complex projects.
- Research new data/reporting solutions or vendors and propose new solutions for information gathering/research and self-service options for the business.
- Manage research suppliers and act as a vendor liaison to the business.
What You Bring
- Undergraduate degree in Business Economics Statistics Marketing Market Research Psychology Sociology or related field.
- 7 years professional experience in Retail Entertainment Market Research or a related field with an analytical and business background.
- Experience with research methodologies including surveys interviews focus groups online research communities diary studies and segmentations.
- Experience with secondary sources and use of secondary survey research.
- Experience using statistical methods to analyze large survey data sets.
- Ability to translate complex research findings and data sets into relevant insights.
- Experience working with/management of research partners.
- Understanding of social media platforms and commerce (Facebook Instagram TikTok) is a plus.
- Entertainment research experience (e.g. TV streaming short form) is a plus.
- Understanding of streaming media services is a plus.
#LI-LC4 #LI-Hybrid
If you enjoy being a part of a team creating experiences and delighting customers youll love it here. If youre excited about retail media social live streaming technology customer service design and more youll find amazing projects to work on.If you want to grow professionally and learn every day youll thrive with us. If you appreciate a company committed to inclusion and belonging for all youll be amazed at whats available for our team members. We offer a comprehensive Total Rewards package including competitive compensation health care benefits starting on day 1 401(k) paid time off tuition reimbursement employee assistance program parental leave paid volunteer hours company discounts and much more. Best of all working with QVC Group means friendly teams ambitious projects and fast-moving careers!
For QVC Group our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress Act With Empathy Be Brave Embrace the Future and Do Whats Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.
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Required Experience:
Senior IC
Employment Type
Full-Time
