Integrated Brand Marketing Manager
Integrated Brand Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The Integrated Brand Manager will develop plans and build projects to support the broader short and long-term marketing strategy of the CSL Plasma Brand. You will develop comprehensive marketing strategies that communicate our brands message across multiple touchpoints.
We are looking for a candidate with the ability to create compelling marketing briefs and collaborate with both our teams and external partners to implement successful marketing campaigns. You will ensure that the CSL Plasma brand remains encourage plasma donation through exceptional donor experiences promotions and compelling external communications.
JOB DETAILS:
Reports To: Director of Brand Advertising & Media
Location: Boca Raton FL OR Remote
Direct Reports: None
Travel: Overnight travel required up to 30% of the time for business related meetings
RESPONSIBILITIES:
Strategy & Campaign Planning - Translate brand strategy into applicable marketing plans collaborate with company partners to ensure understanding on campaign goals and deliverables.
Donor Marketing Execution - Manage brand marketing projects i.e. Referral program loyalty programs national promotions. Lead the commercialization process from idea development financial evaluation logistics planning calendar planning leadership understanding center-level execution and analysis
Media Planning and Implementation - Collaborate with the Director of Brand Advertising and Media to implement CSL Plasmas omnichannel Media plan including oversight of paid media budgets and optimization of cross-platform Media programs. Ensure media plans include crystal clear Indicators and measurement frameworks
Learning Agenda & C-Sat Insights - You will identify learning agendas to validate investments and inform optimizations collaborate with MMM partner to combine insights into action plans that improve the return on marketing and media investments. Support VOC/C-Sat to combine aggregated insights and inform action plans
Collaboration & Vendor Management - Manage external vendors / agencies and leads daily operational projects
JOB SPECIFICATION:
Education and Experience
Bachelors degree in business marketing or equivalent combination of education
MBA preferred
5 plus years of experience in B2C marketing content marketing brand advertising retail marketing or a related role.
Experience in integrated marketing planning and campaign management
Develop strategic marketing briefs and translate them into applicable plans
#LI-Onsite
Our Benefits
CSL offers the following benefits for this full-time position: Options for health care benefits including choices of plans for medical dental and vision prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSLs 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations illness and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit CSLPlasma CSL Plasma is one of the worlds largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma. As a global organization with employees in 35 countries CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL.We want CSL to reflect the world around us
Do work that matters at CSL Plasma!
Required Experience:
Manager
Employment Type
Full-Time
