Tradewind Services Senior Ecommerce Manager
Tradewind Services Senior Ecommerce Manager
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Job Description
Archipelago Companies a portfolio of highly successful consumer lifestyle brands is seeking a talented and passionate individual with an entrepreneurial mindset to join our team. Our brands including OluKai Kaenon Melin Roark are leaders in their respective markets offering high-quality products and authentic marketing stories direct to consumers. At Archipelago Companies we pride ourselves on our commitment to integrity and we strive to create a culture of excellence in everything we do. If you are a driven and innovative individual with a passion for consumer brands we invite you to apply for our open position and become a part of our dynamic and growing team.
About The Role:
A rapidly expanding portfolio of brands that draws inspiration from a premium lifestyle is actively seeking a highly motivated Ecommerce Senior Manager to optimize our ongoing Ecommerce efforts across our Tradewind Services portfolio of brands with primary focus on the following: Roark Kaenon and Amble.
Reporting to the VP of Ecommerce the ideal candidate will collaborate with the key stakeholders of each brand to drive performance marketing and best in class ecommerce strategies that align with business goals. This role will act as a strategic thought leader identifying opportunities across all Ecommerce and digital channels while ensuring best-in-class execution of campaigns.
They will be responsible for the day-to-day management of all ecommerce tools and strategies ensuring seamless operations across all channels. Working cross-functionally they will partner with marketing creative product inventory digital technology retention paid advertising and finance teams to develop and execute scalable strategies that drive revenue growth enhance customer acquisition and retention and maximize the digital ecommerce experience. Additionally this role will serve as the primary liaison with advertising platforms technology partners and third-party tools to maintain a competitive edge in the evolving Ecommerce landscape.
The ideal candidate is highly motivated analytical and adept at working in a fast-paced dynamic environment delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing omni-channel company.
Responsibilities include but are not limited to:
Business Management:
- Assume ownership of strategic decision making for a successful Ecommerce P&L management centered holistically from topline gross sales down to contribution margin.
- Be the go-to person for day-to-day Ecommerce management ensuring operations are flowing smoothly across owned paid and web channels.
- Own seasonal and monthly forecasting of revenue new & repeat media and efficiency targets in collaboration with Ecommerce Director.
- Oversee paid media vendors to optimize budget creative and audience targeting against CAC and ROI targets.
- Oversee consumer experience in key markets from every touchpoint through media lead gen owned channel communications website CRO post purchase experience shipping returns and exchanges.
- Partner with product buying and planning teams to support demand creation against inventory positions in order to drive sales of key styles while minimizing overstock position and maintaining consistent awareness of sell through against targets.
- Partner with product development team providing recommendations on individual product and category growth opportunities given consumer demand and performance marketing effectiveness.
Website Operations Merchandising User Experience & Platform Optimizations:
- Guide web experience QA and maintain content accuracy (copy imagery links SEO structure etc.) across the entire onsite user journey.
- Partner with UX Design and Development teams to improve site experience and implement ongoing enhancements.
- Regularly optimize site merchandising based on seasonality inventory and marketing opportunities.
- Utilize Shopify various analytics platforms and dashboards along with AB testing software heat mapping and traffic mapping platforms to track both user behavior and funnel conversion and iterate for improvements in conversion rate and revenue per session.
- Perform ongoing UAT for developmental deployments and troubleshoot issues affecting checkout and customer journey.
- Become an expert in all aspects of our tech stack and determine proper utilization of all tools and resources available to improve conversion rate revenue per visitor and enhance the overall consumer experience on our digital channels.
- Support site and tech stack integrations (ERP / Full Circle Returns platforms etc.).
Go-To-Market Product Launch and Campaign Execution:
- Align with product brand and creative marketing teams to support all Ecommerce campaign launches against our omnichannel go-to-market calendar.
- Partner cross-departmentally on the development of campaign project briefs the coordination of assets tech readiness copy and imagery alignment and product merchandising for key consumer moments and broader campaign launches from original concept through to final deployment.
- Report performance through weekly and monthly reviews and adjust mid-campaign as needed based on any learnings or shifts in priority of product sell-through.
- Collaborate cross-functionally with buying marketing and creative teams to align regional strategies.
- Publish campaign assets across homepage collection pages banners and promo elements in coordination with launch cadence.
- Partner with retention teams for coordination of owned channel deployments as well as paid media teams of creative advertising enablement in accordance with GTM calendar.
- Perform pre / post-launch QA testing across devices and channels.
Innovation and Optimization:
- Introduce new Ecommerce programs tech opportunities and roadmap the proposed launch with clear hypotheses and success criteria. Present net new innovative programs (1x per quarter).
- Attend industry events (1x per quarter) engage with peers and test and learn the latest best in class ecommerce strategies and systems.
- Participate in cross-functional team meetings and training that are beyond the scope of duties as described in your job description to further your broadening Ecommerce education.
- Regularly hypothesize and test the customer journey. Identify opportunities to deliver the best customer experience possible to increase traffic conversion rate and average order value. Formalize in an AB Testing roadmap backed and informed by quantitative and qualitative data.
- Contribute to budgeting inventory alignment and customer service coordination as needed.
Other responsibilities as assigned.
Qualifications Skills Experience:
- Bachelors degree in Marketing Business Ecommerce or related field
- 7-10 years of experience in Ecommerce site management and operations. i.e. Shopify Merchandiser E-commerce Merchandiser E-commerce specialist E-commerce Generalist or in a similar role (Shopify experience is needed)
- Experience with digital campaign execution data analytics and optimization
- Experience working across internal and external stakeholder groups
- Familiarity with Email/SMS platforms SEO A/B testing and product merchandising strategies
- Familiarity with paid advertising across social search and offline ad platforms
- Exceptional attention to detail and strong project management skills required
- Clear and effective communication when working cross-functionally with large teams
- High level of integrity and work ethic
- Strong knowledge of Shopify including Metaobject functionality page building and theme customization
- Proficient in inventory and product management within e-commerce platforms
- Basic understanding of SEO and search/filter optimization techniques
- Detail-oriented with a keen eye for visual presentation and user experience
- Ability to work collaboratively with cross-functional teams
- Ability to implement and learn new systems and process quickly
- Adaptability in a fast paced dynamic business environment
- Excellent communication and problem-solving skills
- Proficiency in Microsoft Excel Google Sheets and other data analysis tools
- Effective presentation of information and strong verbal & written communication skills
- Goal-oriented with high standards of honesty ethics and personal accountability
- Awareness of market trends and consumer tastes
- Prefer knowledge of lifestyle/footwear market
Tools To Use:
- CRM and CMS platforms: (Shopify required)
- Paid Media & Ad Management Platforms (Meta Google and TikTok Ads Managers)
- Analytics & Attribution Tools (GA4 Northbeam Triple Whale Haus Measured Segment Amplitude Mixpanel etc.)
- Audience Segmentation & Retargeting (Klaviyo Postscript Heap Analytics etc.)
- First Party Signal ID Matching tools: (Black Crow Elevar Blotout Aimerce etc.)
- Creative and Landing Page Analysis (Motion App Fermat Marpipe Unbounce Hot Jar Clarity etc.)
Location & Office Structure: This is an in-office hybrid position mandatory 4 days per week in office in Irvine CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.
Compensation: The salary range for this position is $111000 to $140000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.
Benefits and Perks:
- Complimentary chef prepared breakfast and lunch provided Monday - Thursday
- Generous product gift program and all brand discounts
- Growth opportunities within the Archipelago family of brands: OluKai Kaenon Melin Roark
- Company bonus program
- 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
- Wellness program including but not limited to in-office gym and group fitness classes
- Medical Dental Vision insurance in accordance with plan guidelines
- Company paid life insurance
- 401k with employer match in accordance with plan guidelines
- 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
- Paid beach and giveback days bi annual team building events and other in person celebrations
- Work with talented and great people who share a love of the ocean lifestyle
- OluKai is a Certified B Corporation with paid company service days
- Dog friendly office
Archipelago Companies values a diverse inclusive and entrepreneurial workforce and culture and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Required Experience:
Senior Manager
Employment Type
Full-Time
