Insights & Operations: GTM Marketing
Insights & Operations: GTM Marketing
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$ 152000 - 179000
1 Vacancy
Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
About the Role:
As the Marketing I&O lead you will be a strategic partner to the Head of Marketing and a part of their leadership team playing a critical role in their success and the overall effectiveness of the Marketing organization. You will be responsible for driving prioritization between Marketing and other key stakeholders (e.g. Sales Growth RevOps Partnerships R&D Finance etc) streamlining operations managing key initiatives and programs and fostering a smooth-running organization. The role supports
Demand Generation: Responsible for driving customer acquisition through advisory content paid media and performance marketing strategies that convert interest into growth. The Demand Gen team includes Web & Paid marketing SEO Growth Marketing Lifecycle Marketing and Community & Events.
Product Brand Partner Marketing: Responsible for accelerating market share growth by shaping brand & product strategy with market insights and delivering high-impact go-to-market (GTM) plans. The team consists of Product Marketing Pricing Partner Marketing and Integrated Marketing & Brand.
Communications Gusto Insights: The Comms & Gusto Insights team shapes and amplifies Gustos story across earned owned and shared channels to boost Gustos overall brand awareness credibility advocacy among SMBs.
We are looking for a strategic systems thinker someone who sees the holistic picture and is able to think strategically across multiple dimensions/variables. You need to have strong business acumen a passion for making a significant impact on Gustos Marketing organization and a strong builder and ownership mentality.
As an I&O partner for each of the areas you support you will be responsible for a subset of:
- Strategic and Operational Support: Provide high-level support to the Head of Marketing and their leadership team with day-to-day operations project management strategic planning and budget management.
- Program Management: Own and manage a focused set of high-priority Marketing initiatives collaborating with cross-functional teams such as Growth Sales Revenue Analytics Marketing Ops or other GTM I&O partners.
- Cross-functional Collaboration & Prioritization: Own and drive a clear prioritization process between Marketing and its key stakeholders particularly Growth Sales RevOps and Finance to ensure theres clear alignment on shared strategic goals and a unified approach to achieving GTM OKRs.
- Communication and Content Creation: Craft clear and compelling communication materials for the team including presentations meeting agendas and status updates. You will also be instrumental in driving clarity and alignment across the organization by establishing effective rituals and artifacts that facilitate informed decision-making and efficient execution.
- Process Optimization: Identify opportunities to improve the team processes and workflows driving greater efficiency and effectiveness.
This role is a unique opportunity to help drive and support high priority initiatives for Gustos Marketing and Go-to-Market organization. You will be empowered by the Chief of Staff to the Head of GTM joining a world-class Insights and Operations team balancing strategy operations and special projects to create a world where work empowers a better life.
We are looking for a builder and ops leader with:
- 7-10 years of total experience in analytical operating roles at high-growth startups
- 5-7 years of experience in BizOps consulting CoS and/or program management preferably in a high-growth tech company.
- Marketing or marketing operations experience preferred.
- Deep understanding of operational excellence and a proven ability to transform operations through strategic cadence and discipline.
- Exceptional organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proficiency in project management methodologies and tools.
- Experience in strategic planning including translating organizational strategy into actionable plans and establishing key performance indicators (KPIs) and OKRs to track progress measure success and ensure alignment with strategic objectives.
- Excellent communication and interpersonal skills
- Ability to manage multiple priorities and deadlines simultaneously
- Strong problem-solving and analytical skills.
- Deep empathy and obsession for small business customers.
- Grit hustle and the ability to flex into problems at all altitudes.
- The ability to keep all the trains on the tracks and the clear communication flowing.
- A deep passion for helping others.
Our cash compensation amount for this role is targeted at $178000 - $210000 in San Francisco and New York and $152000 - $179000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Employment Type
Full Time
