Product Marketing Manager
Product Marketing Manager
Posted on :
23-05-2025
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1 Vacancy
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Job Description
Were hiring for a Product Marketing Manager for an app/webtool which is one of the largest community of youth in India- a community of values customs and culture that enables a
young person to be the best version of themselves.
The app strives to -
- Build Youth Culture.
- Foster Student Leadership.
- Impact the Student Wallet
The universe currently impacts over 100 Million youngsters across the country through summits Media network Campus Network Student programmes and Studios.
Responsibilities
Developing Product Marketing Strategies
- Collaborate with product management and marketing teams to develop product marketing strategies that align with business goals and target audience needs.
- Identify key value propositions and differentiation points for both -the app and web tool and develop messaging and positioning strategies to effectively communicate these to creators and brands.
Driving Adoption and Onboarding
- Develop and execute marketing campaigns to drive adoption of the app and web tool among creators and brands.
- Create onboarding materials and resources to help new users navigate the platform and maximize their experience.
- Implement targeted outreach initiatives to attract new users and facilitate their onboarding process.
Ensuring Retention and Engagement
- Implement strategies to increase retention and engagement of both creators and brands on the app and web tool.
- Develop personalized communication and engagement tactics to nurture relationships with users and encourage ongoing usage.
- Monitor user feedback and behavior to identify opportunities for improvement and optimize the user experience.
Content Creation and Collateral Development
- Create compelling marketing collateral including product guides tutorials case studies and success stories to showcase the value of the platform to creators and brands.
- Collaborate with design and content teams to produce visually appealing and informative materials that resonate with the target audience.
Qualifications
- Any degree
- 4-5 years of experience in product marketing with a focus on driving adoption and engagement for consumer apps or digital platforms.
- Proven track record of developing and executing successful marketing campaigns for consumer apps demonstrating an understanding of user acquisition retention and engagement strategies.
- Experience in crafting compelling messaging and value propositions tailored to target consumer audiences.
- Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance user behavior and KPIs.
- Excellent communication skills both written and verbal with the ability to effectively convey complex ideas and concepts.
- Creative thinking and problem-solving abilities with a passion for driving innovation and growth in the consumer app space.
- Familiarity with technology or digital media industry trends and best practices.
product marketing,app,user acquisition,retention strategies,marketing strategies,engagement strategies,creative thinking,problem-solving,mobile app marketing,data analysis,communication,messaging and positioning,community action,campaigns,user retention
Employment Type
Full Time
Key Skills
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