Campaign Channel Lead
Campaign Channel Lead
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Job Description
At M&G our purpose is to give everyone real confidence to put their money to work.As an international savings and investments business with roots stretching back more than 170 years we offer a range of financial products and services through Asset Management Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns.
Through our behaviours of telling it like it is owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.
The Role: Campaign Channel Lead
As a Campaign Channel Lead you will be responsible for planning developing and supporting execution across digital campaigns with a primary focus on nurture and conversion aligned to marketing channel objectives across email marketing and integrated website campaigns. As part of the experience execution channel team you will collaborate with all digital functions to define and shape integrated campaign management solutions and working in close collaboration with the digital performance team on measurement and automation including data integrity and controls are adhered to.
Key Responsibilities:
- Responsible for developing digital campaigns mapped to core digital journeys across Find Win Grow and Protect stages.
- Develop campaign maps that straddle points of digital engagement and interaction ensuring web and social teams are closely collaborated with in campaign design and execution.
- Collaborate with marketing channel teams to create engaging email marketing strategies
- Collaborate with digital performance to ensure robust data controls are effective by design
- Define core measure and metrics to enable campaign reporting to be integrated into digital performance E2E dashboards
- Responsible for email template definition and setting standards that align to industry best practices
- Collaborate with digital performance to set segmentation rules for data sets to ensure rigorous oversight of contact rules
- Responsible for identifying continuous improvement across campaign performance building learning maps and monitoring dashboards to ensure marketing channel teams are fully kept involved in areas to evolve
Key Skills and Experience:
- Several years of experience in email marketing and marketing communications.
- Strong knowledge of usercentred design principles and methodologies.
- Proficiency in marketing technologies including Google Analytics Adobe Analytics Content Management Systems Marketing Automation and eMail marketing tools
- Ability to work collaboratively in a crossfunctional team environment
- Excellent written and verbal communication skills
- Knowledge of ICO data regulations including consent permission and marketing engagement
Attributes:
- Strong Customer focus
- Data focus with a focus on data controls
- Collaboration and ability to educate
- Strong problemsolving skills
- Detailoriented and organised
Work Level: Experienced Colleague
Recruiter: Phoebe Ewers
We have a diverse workforce and an inclusive culture at M&G plc underpinned by our policies and our employeeled networks who provide networking opportunities advice and support for the diverse communities our colleagues represent. Regardless of gender ethnicity age sexual orientation nationality disability or long term condition we are looking to attract promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
Ifyou need assistanceor an alternative means of applying for a role due to a disability or additional needpleaselet usknow by contacting us at:
Employment Type
Full-Time
