Director, Integrated Marketing
Director, Integrated Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Welcome to Career Opportunities at Lindenwood University.
PLEASE READ: For all applications please include your resume and cover letter. You may skip the Quick Apply page by simply clicking Next at the bottom of the page. When you arrive at the Experience page you may upload all desired documents using the upload box labeled Resume/CV. This is the appropriate box to upload all documents.
Benefits of Being a Lindenwood Employee:
- Upon hire employerpaid tuition benefits for bachelors (employee spouse and dependent) and masters degree programs (employee and spouse only).
- Tuition discounts for doctoral programs (employee only).
- Comprehensive benefits plan: medical dental vision life insurance disability insurance and retirement options.
- Paid holidays: MLK Jr. day Good Friday Memorial Day Juneteenth Independence Day Labor Day Thanksgiving break (Wednesday Friday) and winter break (Dec. 23 Jan. 1).
- Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; ChickfilA and Qdoba included.
- Professional development opportunities through the Lindenwood Learning Academy.
JOB TITLE SUMMARY
Job Title: Director Integrated Marketing
Division: Enrollment and Marketing
Evaluation Group: Staff Administrator
FLSA Status: Exempt
Reports To: Assistant Vice President Marketing
Positions Supervised: Specialist Search Engine Optimization (SEO) Content; Specialist Social Media
Review of applications will begin on May 19th and will continue until the position is filled. The anticipated start date for the successful candidate is July 11th or later.
Job Summary
In support of the Universitys strategic plan the integrated marketing director contributes to marketing operations through programmatic development print and digital project management and strategic content integration. This role is responsible for the areas of search engine optimization (SEO) organic social media digital marketing print media marketing and outofhome marketing and messaging.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform jobrelated tasks other than those specifically presented in this description.
Job Responsibilities and Execution
- Supervises the social media specialist and SEO content specialist and their respective goals and objectives
- Places all outofhome streaming television and audio advertising
- Develops copy and manages content for digital campaigns billboards print pieces and web pages
- Contributes to departmental project management including incoming requests stakeholder support vendor management and procurement
- Conceptualizes builds and executes enrollmentfocused marketing campaigns through competitive research messaging audience identification and benchmarking
- Monitors all University digital marketing channels including social media and paid advertising for appropriate content and branding optimizing as needed
- Identifies and evaluates emerging technologies and brainstorms new and creative growth strategies
- Develops detailed reporting processes that can be easily shared for strategic collaboration and optimization
- Collaborates with external agencies and other vendor partners on campaigns in support of marketing initiatives
- Collaborates with internal teams tasked with key projects including digital and project management support and branding initiatives for special events and programmatic initiatives
Leadership and Strategic Thinking
- Establishes long and shortterm strategic goals based on assessment data and ensures standards for the department and its field are met or exceeded
- Adapts and modifies leadership based on new information and/or data; works to set and unite people on the new direction
- Utilizes effective strategies to build collaboration for maximum execution
- Aligns division/department purpose and actions with relevant University initiatives and higher education trends
Employee Management and Development
- Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
- Models supports and holds others accountable to the Universitys values
- Recruits interviews recommends welcomes observes and monitors performance of department staff
- Sets clear performance expectations and holds employees accountable
- Conducts annual employee evaluations based on evidence observation and feedback
Job may require other duties as assigned.
Required Qualifications An equivalent combination of education training and experience will be considered. Additional requirements may be designated by position.
- Bachelors degree in marketing digital marketing communications business or a related field
- Minimum of 5 years experience in marketing strategy and execution
Knowledge Skills and Abilities May be representative but not all inclusive of the knowledge skills and abilities necessary to perform this job competently.
- Demonstrated ability to work effectively with individuals from diverse communities and cultures
- Strong understanding of the marketing landscape including digital and web marketing content marketing user experience digital analytics organic media print media marketing and outofhome advertising
- Experience in identifying target audiences and devising digital campaigns that generate highquality leads
- Proficiency in copywriting and copyediting for marketing and communications
- Ability to establish and maintain effective relationships with students faculty staff alumni and community and media partners
- Excellent project management and problemsolving skills
- Proficiency in Google Ads Google Analytics 4 Facebook Business and other digital marketing platforms
Work Environment Environmental or atmospheric conditions commonly associated with the performance of this jobs functions. Please click here to view Lindenwood Universitys flexible work designation descriptions.
- General office setting
- Standard Flex
- Designated quiet distractionfree workspace with reliable highspeed internet and camera for video calls
- Considerable phone and computer time utilizing a Virtual Private Network (VPN) and Customer Relationship Manager (CRM) system
Physical Abilities The physical demands described below are representative of those that must be met by an employee to successfully perform this jobs essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Ability to work effectively at a computer for extended time daily
- Ability to use repetitive wrist hand and finger movements to type regularly
- Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal state and local laws and provides equal employment opportunities and access to educational programs without regard to race color religion gender age sexual orientation gender identity national origin veteran status disability or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of nondiscrimination and dedicated to providing a positive discriminationfree educational work environment.
Required Experience:
Director
Employment Type
Full-Time
