Direct Mail Marketing Strategy Director
Direct Mail Marketing Strategy Director
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Job Description
At FNBO our employees are the heart of our storyand were committed to their success! Please see below the details of this career opportunity and how it fits into our organizations success.
Our Modern Flexible Workplace:
Summary of the Job:
As a key strategic influencer this individual partners across the organizationworking with leadership crossfunctional teams and external partnersto clearly communicate direction secure buyin and deliver innovative datadriven solutions. This role is critical in driving profitable growth within the Partner Segment through thoughtful strategy analytical insight and crossfunctional collaboration.
About This Role:
Strategic Leadership & Channel Growth
- Serve as the enterprise leader and subject matter expert for the direct mail channel within credit card acquisition.
- Define and evolve the longterm vision strategic roadmap and investment plan for direct mail.
- Establish strategic priorities for the channel based on performance trends market shifts and organizational goals.
- Advocate for the direct mail channel across the business clearly articulating its value role and future potential.
- Collaborate with executive leadership to integrate direct mail strategy into broader marketing and business objectives.
- Partner with Legal Risk and Compliance to align channel strategy with regulatory and risk frameworks.
Campaign Development & Execution
- Develop and manage the annual direct mail marketing calendar.
- Design campaignlevel strategies including offer structure pricing segmentation and test plans.
- Work closely with Account Executives and partner contacts to ensure campaigns align with broader partner goals.
- Manage campaign P&L ensuring profitability and strategic alignment.
- Oversee channel budget and resource allocation.
Performance Analysis & Optimization
- Analyze campaign and channellevel performance identifying optimization opportunities.
- Translate data into actionable strategies and persuasive narratives for leadership and stakeholders.
- Collaborate with Credit Decision Sciences and Finance to ensure strategies are backed by sound data and modeling.
Execution Partnership & Enablement
- Guide implementation teams to ensure campaign execution aligns with the strategic vision.
- Provide clear direction on segmentation creative requirements and test strategy.
- Ensure marketing activities are executed accurately and compliantly.
Compliance
- Adhere to and promote compliance with the Banks BSA/AML Program including:
- Complying with Customer Identification and Due Diligence policies
- Monitoring and reporting suspicious activity
- Completing required compliance training in a timely manner
The Ideal Candidate for This Role:
Key Skills:
- Excellent communication and storytelling skills; comfortable presenting to senior leaders and external partners
- Demonstrated ability to influence across a matrixed organization
- Passion for innovation learning and continuous improvement
Minimum Qualifications:
Required:
- Bachelors Degree in Marketing Business or a related field required
- 8 years of experience in direct marketing preferably within credit cards or financial services
- Detailoriented with exceptional project management and prioritization skills
- Strong analytical and financial acumen with experience in P&L ownership
- Proven leadership in setting strategy and guiding crossfunctional teams toward a shared vision
Compensation:
Compensation range (base pay): $95857.00$162957.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience education and/or skill level.
Benefits Overview:
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and worklife balance we offer benefits to match your needs:
Medical Dental Vision Insurance
401k With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
ShortTerm/LongTerm Disability Insurance
Learn more about FNBO benefits here: additional information regarding compensation and benefits email FNBO at . To ensure you receive a response include the number of this job (listed below) in the subject line of your message.
Job number: REqual Opportunity & Belonging:
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued recognized and empowered to be their authentic selvesno matter their role or where they are in their journey.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here to download EEO is The Law SelfPrint Poster
Click here to download EEO is The Law Supplement for Federal Contractors
Click here to download EEO is The Law GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all nonCalifornia applicants)
Application Deadline:
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
Required Experience:
Director
Employment Type
Full-Time
