Associate Director - Integrated Marketing
Associate Director - Integrated Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Our Opportunity:
Chewy seeks a customercentric Associate Director of Integrated Marketing to join our Integrated Marketing Communications team. In this position you will develop and implement fullfunnel gotomarket strategies for Chewys Equine and Exotics portfolio of products. You will be responsible for every element of creating engaging and informative campaigns designed to inspire joy and connect with pet parents and animal companions while fostering growth in our customer base revenue and product offerings. This role can be based in Plantation FL Bellevue WA or Boston MA.
What Youll Do:
- Lead develop and build Chewy campaign strategies and datadriven integrated marketing plans to support our Equine and Exotics business growth ensure successful launches and leverage tentpole events that delight Chewy pet parents.
- Champion the customer throughout the marketing planning and execution process keeping the customer at the center of all we do.
- Lead the crossfunctional execution of all Equine and Exotics gotomarket launch activities across Chewyowned and operated properties and all offline and online marketing channels that build customer trust and provide an excellent experience.
- Own the development of key campaign documents including authoring the integrated marketing plan gotomarket documents campaign creative briefs marketing calendars etc. and present the strategy to senior leaders.
- Identify and analyze new opportunities outlining analytical plans metrics key performance indicators and risk and drive innovation in our marketing.
- Monitor campaign performance to identify ways to optimize performance.
- Work effectively with category leaders site merchandising creative studio PR marketing channel owners brand and product marketing teams.
- Lead a detailed postmortem process to fully detail campaign performance and opportunities to serve as inputs to future builds crafting an environment of continuous improvement.
- Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and teamwork across teams.
- Lead and mentor the Equine & Exotics Marketing team
What Youll Need:
- A passion for the customer and a proven track record of developing datadriven marketing plans that tie to business initiatives and deliver results.
- 10 years of marketing experience in a consumerfocused industry ideally in an ecommerce environment with a deep understanding of the digital marketing ecosystem and agility for experimenting with new channels.
- Strong leadership skills with experience in building and mentoring teams.
- Relentless customer curiosity: You know your market customers and competition better than anyone and you integrate this information into your growth strategies.
- Master storyteller: You can craft a compelling narrative across different channels you know how to match the message to the medium.
- A driver personality: Youre biased toward action a phenomenal collaborator and a master simplifier. You never stop pushing towards clarity and delivery.
- Scarygood at articulating the essence of products and the value they build. You can develop a strong messaging hierarchy and an effective content strategy. You can also play copywriter.
- Grittiness: You never hesitate to roll up your sleeves and address something handson; you persevere when others fall away.
- Ability to act as a business owner. You know how businesses work and earn revenue with a track record of developing and using deep business insight.
- Ability to think creatively and strategically solve problems remove barriers and challenge the status quo.
- Strong analytical skills able to read relevant data draw conclusions and provide a recommended course of action.
- Must be nimble enough to negotiate with multiple partners have the backbone to represent your point of view with partners and be flexible enough to accept direction.
- Be a selfstarter who thrives in ambiguous environments and adapts easily to change.
- Strong verbal and written presentation skills including the ability to communicate complex ideas clearly and concisely.
- Must know how to get work done within a large and complex organization involving multiple partners.
- Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously and successfully without sacrificing quality of work or customer experience.
- Bachelors degree Masters degree a plus.
- Experience in retail or ecommerce for Equine or Exotic animals is a plus.
#LIHybrid
Required Experience:
Director
Employment Type
Full Time
