Sr Director Digital & Brand Management

Fujifilm

Posted on : 23-05-2025

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1 Vacancy

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Job Location

Valhalla, NY - USA

Monthly Salary

Not Disclosed

Salary Not Disclosed

Vacancy

1 Vacancy

Posted on : 23-05-2025

Job Description

Position Overview

We are searching for a proven Senior Director Digital & Brand Management with a demonstrated track record of digital and brand leadership and progressive achievement to work in a fastpaced shared services environment. This is a significant peoplefocused resultsdriven leadership role managing a current team of eight (8) professionals across strategic content creation web development social media email marketing and other digital and brandrelated marketing/communications programs. The position partners with 27 Fujifilm subsidiaries in the Americas on digital marketing/communications content creation and brand management strategies and activities across industries including healthcare electronics industrial consumer business innovation and imaging. This wellestablished leader reports to the Head of Corporate Communications & Brand at FUJIFILM Holdings America.

Company Overview

At FUJIFILM Holdings America Corporation were redefining innovation across the industries we touchfrom healthcare and photography to semiconductors and data storage. With roots in photosensitive materials and a legacy of groundbreaking technology we now lead 23 diverse affiliate businesses across the Americas.

Were looking for missiondriven talents eager to join us to help create market and support a vast portfolio of products. At Fujifilm youll have the opportunity to explore and grow your skills in new exciting ways. Whether youre shaping tomorrows tech or redefining todays processes well provide a flexible work environment and dynamic culture where innovation thrives.

Our Americas HQ is nestled in Valhalla New York a charming town known for its excellent schools beautiful parks and easy access to the vibrancy of New York City.

Fujifilm is globally headquartered in Tokyo with over 70000 employees across four key business segments of healthcare electronics business innovation and imaging. We are guided and united by our Group Purpose of giving our world more smiles. Visit: Description

Responsibilities

The Senior Director Digital & Brand Management will play a key leadership role in strategizing developing and executing a range of digital marketing/communications content creation and brand management programs in the Americas. These programs will support the marketing and sales activities of various Fujifilm business units in the Americas. In addition the experienced brand leader will be responsible for the management and development of Fujifilms corporate brand in the Americas ensuring overall consistency and investments to build/protect/and defend the Fujifilm brand in a way that provides business value. The proven digital marketingbrand management leader will be responsible for managing integrated digital content and brand projects driving results for key corporate and business initiatives among internal and external stakeholders.

Position Responsibilities

In executing the overarching Corporate Communications & Brand strategy and purpose to support business and corporate objectives the responsibilities of the Senior Director Digital & Brand Management will be:

Team Leadership

Lead a diverse team of business partners and digital and brand functional professionals to help achieve business objectives across 27 Fujifilm subsidiaries.
Create and launch progressive capabilities by energizing and leading strong crossfunctional teams operationalizing plans and enabling change.
Develop and lead the team to oversee content creation and channels delivery while also managing relationships with key partners both internally and externally ensuring impactful communications campaigns and messaging.
Responsible for professional development and strengthening capabilities of digital marketing/communications content creation and brand management team.
Champion digital marketing/communications content creation and brand management best practices processes and policies through engaged governance and ensure consistent execution by team as well as other internal stakeholders and external partners.

Relationship Management

Effectively build sustainable relationships both internally and externally to help achieve business outcomes including with Fujifilm business leaders Tokyo Office colleagues and strategic external partners.
Demonstrated expertise in strategically engaging counseling and influencing business partners regarding digital marketing/communications and brand management programs.
Actively seek collaboration especially with Senior Director Internal & External Communications to focus coordinate and leverage as a significant strategic leader of one integrated Corporate Communications function.
Leverage existing external partnerships for the benefit of the Fujifilm brand and businesses.
Demonstrated ability to be effective in a highlymatrixed organization.
Set and manage business expectations including developing executing and tracking measurements in line with communication activities through monthly and quarterly reporting.

Digital Marketing/Communications

Create the strategy and lead the execution of digital marketing/communications approach and programs to support Fujifilm businesses in the Americas including strategic content creation digital governance websites social media channels digital asset management visuals (photography infographics graphics etc.) and emerging new media channels.
Leverage your deep digital acumen across external and internal channels with brand experience including visual / verbal standards development.
Lead a competencybased team including direct reports functional reports and digital super users to effectively strategize develop and disseminate brandaligned content in digital channels toward achieving specific business outcomes.
Enable digital transformation adoption by educating/coaching communications colleagues and business partners on incorporating innovative digital strategies usage for achieving their target outcomes.

Brand Management

Responsible for the management and development of the corporate Fujifilm brand in the Americas collaborating closely with Fujifilm Tokyo team and businesses in the Americas.
Champion Fujifilm brand guidelines in the Americas to maximize value of brand expression collaborating closely with Fujifilm businesses and Tokyo team.
Accountable for ensuring brand usage by Fujifilm employees and partners in the Americas follow established brand guidelines.
Lead brandbuilding investments which will build/protect/and defend the Fujifilm brand in a way that provides business value.
Conduct formal brand reviews with output to evolve Fujifilm brand and associated business brands.
Coordinate with Legal team to ensure legal issues trademarks and brand equity are properly maintained.

Content Creation

Lead the strategy in developing targeted content creation campaigns expressed through mediums including video print social and experiential.
Lead the strategic and tactical development as well as supervising external partners to ensure that all content creations and collateral follows both brand and industry standards.
Develop Content Management System as the centerpiece for disseminating content to ensure continuous and optimized presence on digital platforms and company internet/ intranet (i.e. blogs tweets videos RSS feeds podcasts etc.)
Build and develop an engaging content brand portal to ensure it is easy to store search and share content and digital assets.
Ensure the brand portal makes it easy for internal stakeholders and agency partners to bring our brand strategy to life.
Identify opportunities to optimize our brand portal using AI and the latest techniques and drive them to successful completion.

Social Media Strategy

Lead social media strategy and execution Playbook for Fujifilm entities in Americas.
Drive and track the companys social media presence across relevant sites and platforms (e.g. Facebook Twitter YouTube company blog etc.)
Manage online presence by tracking and listening to users reading discussion forums and coordinating with company experts and communications partners on appropriate responses.
Lead efforts to build online communities capture and engage audiences coordinates campaigns and targets online outreach programs to key stakeholders
Drive the execution of strategies to develop sustainable social media growth of Fujifilm in the Americas.
Present reporting and analytics reports to businesses and provide recommendations to improve engagement and growth

Required Skills/Education:

20 years of digital marketing/communications and brand management experience in a corporate business environment is required. 5 years of digital and brand leadership experience specifically in life sciences healthcare or pharma is required.
An undergraduate degree is required with an advanced degree in Marketing or MBA is preferred.
Possess a deep digital acumen across external and internal channels with brand experience including visual /verbal content standards development
Demonstrated leadership experience in successfully working/collaborating with peers/colleagues in a range of cultures and geographies with Japan and Europe experience a plus.
The demonstrated ability to grasp complex technical concepts for effective communication to internal and external stakeholders.
Experience in a shared services organization is highly desirable.
Excellent projectplanning and projectmanagement skills.
Superior organizational skills and high level of attention to detail.
Excellent communication and interpersonal skills with the ability to collaborate effectively across departments.
Travel 15%

Desired Skills:

Excellent computer skills (MS Word Excel PowerPoint)
Information Monitoring
Strong research planning and analytic ability

Salary and Benefits:

Up to $205000 depending on experience
401k with employer contribution
Medical
Dental
Vision
Wellness Incentive Program
Health Savings/Spending Account
Employee Assistance Program
Surrogacy & adoption assistance
Tuition reimbursement
Financial counseling
Sleep improvement program
Family planning support
Family care support resources

*#LIREMOTE

EEO Information

Fujifilm is committedto providing equal opportunities in hiring promotion and advancement compensation benefits and training regardless of nationality age gender sexual orientation or gender identity race ethnicity religion political creed ideology national or social origin disability veteran status etc.

ADA Information

If you require reasonable accommodation in completing this application interviewing completing any preemployment testing or otherwise participating in the employee selection process please direct your inquiries to our HR Department ().

Required Experience:

Director

Employment Type

Unclear

Company Industry

Department / Functional Area

Corporate Communications

Key Skills

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About Company

Fujifilm

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Sr Director Digital & Brand Management

Fujifilm

Job Description

Position Overview

Company Overview

EEO Information

ADA Information

Employment Type

Company Industry

Department / Functional Area

Key Skills

About Company

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