Group Manager, Global B2B Web Insights & Analytics
Group Manager, Global B2B Web Insights & Analytics
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Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
Are you a passionate web analytics leader Do you enjoy finding insights that lead to action We are seeking a highly motivated and strategic Group Manager B2B Web Analytics to lead our global web analytics team. Reporting to the Senior Director B2B Web you will be responsible for overseeing the endtoend web analytics strategy and execution delivering actionable insights that drive website performance and B2B business outcomes. Understanding of B2B marketing funnels website behavior analytics critical metrics optimization team management communication with collaborators datadriven decisionmaking required. We are a highperforming B2B Web Team driving the future of B2B Website delivery. Our team regularly acts as customer zero for new technology and enhancements!
What youll Do
- Lead a direct and indirect team to provide indepth analysis of global B2B web data to uncover trends patterns and performance drivers. Mentor them to deliver weekly runthebusiness insight readouts covering Global teams and actions.
- Partner with Marketing Analytics to connect paid campaign efforts to web interactions and downstream outcomes including stitching data from web to marketing enrichment to opportunity to booking.
- Partner with SEO and Web Product Managers to understand the enhancements and optimizations they are driving so your team can provide insights and additional action recommendations.
- Translate complex data into clear compelling and actionable insights for internal customers at all levels.
- Communicate analytical findings and strategic recommendations clearly and confidently to technical and nontechnical team members including senior leadership.
- Serve as the goto expert for B2B web analytics across the organization.
- Develop and implement a comprehensive web analytics strategy aligned to business objectives.
- Define and continuously evolve performance measurements to assess and optimize web impact.
- Prioritize analytics initiatives that enhance the digital experience and drive measurable results.
- Deliver quarterly business reviews to executive leadership and broader partner teams
What you need to succeed
- 8 years of experience in digital/web analytics with a focus on B2B environments.
- 5 years of experience leading and mentoring analytics teams.
- Proficiency in enterpriselevel web analytics platforms (e.g. Adobe Analytics Adobe Customer Journey Analytics).
- Strong data analysis capabilities and experience with querying and data visualization tools (e.g. SQL Power BI and Content Square).
- Excellent communication and storytelling skills with an ability to tailor messages to various audiences.
- Deep understanding of B2B marketing and sales processes customer journeys and accountbased behaviors.
- Knowledge of fundamental web development and SEO standard methodologies.
- Experience partnering with international teams and telling a global plus regional story a plus.
- Strong organizational and prioritization skills in a fastpaced global environment.
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
StateSpecific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
May:00 AMIf this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
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Required Experience:
Exec
Employment Type
Full-Time
