Manager, Brand, Content & Creative Services
Manager, Brand, Content & Creative Services
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Job Description
About This Role
The Manager Brand Content & Creative Services will lead a team responsible for developing and implementing brand content Public Relations and media strategies to elevate CAEs brand identity and market presence. This role drives the overall brand creative content media and Public Relations strategy across all marketing channels (tradeshows & events print and digital advertising digital marketing channels including content for website marketing campaigns social media etc) and is pivotal in ensuring the successful execution of marketing plans established by the Marketing Strategists for each business unit.
Responsibilities
Public Relations Media and Content Management
- Build relationships with trade media and manage all associated Public Relations activities. Oversee writing and approvals of press releases speeches podcasts and interview content. Organize press events media campaigns interviews and actively engage with and manage trade media relations;
- Oversee the creation of highquality content including written visual and multimedia materials. This also includes graphics content and messaging for Tradeshows and Events as well as advertising messaging and content.
- Ensure consistency and coherence in brand messaging across all marketing channels and materials.
- Collaborate with Marketing Strategists to understand the strategic priorities of each business unit and translate them into creative deliverables respecting timeline and budget.
Brand Creative and Content production
- Manage the production of marketing collateral including graphics/imagery/messaging for brochures presentations videos and digital content.
- Create and implement strategies to position the CAE brand effectively in the market and differentiate it from competitors.
- Ensure consistency in brand messaging and visual identity across all marketing channels and materials
- Coordinate with external agencies and vendors to ensure timely and costeffective delivery of creative services.
- Monitor and evaluate the effectiveness of branding and content initiatives providing insights and recommendations for improvement.
- Stay current with industry trends and best practices in branding content creation and creative services.
People Management
- Lead and manage a team of brand creative media content and public relations professionals.
- Develop and execute brand creative media content and Public Relations strategies that will help positively position CAE in trade media and align with the overall marketing plan and business unit objectives.
- Foster a collaborative creative and innovative team environment encouraging professional growth and development and proposing actionable plans to improve ways of working.
- Train team to ensure excellence in processes tools and tactics.
- Ensure efficient allocation of resources.
- Coach and manage performance of team members focusing on results and engagement
- Identify talent pipeline and plan succession.
- Build relationships with all stakeholders.
Budget Management
- Ensure marketing budgetary responsibility for overall Brand Creative Content Media and Public Relations budget
- Develop media plans and negotiate contracts with media content copywriting agencies
- Actively plan and monitor forecasted spend to budget by quarter
Qualifications
- Bachelors degree in marketing communications graphic design or a related field
- 10 years experience in branding and content creation Media and Public Relations management preferably in the aerospace industry.
- Experience with creative production brand communication Public Relations and media management experience in managing a team prioritizing their deliverables and ensuring their engagement
- Strong leadership and team management skills.
- Excellent copywriting media management Public Relations creative and brand management profile
- Exceptional communication and interpersonal skills and experience in media writing press releases Public Relations management
- Proficiency in creative software and tools content management systems and project management platforms.
- Creative thinking and ability to act fast and decisively
- Strong project management abilities with a track record of delivering projects on time and within budget.
- Knowledge of the aerospace industry and its market dynamics.
- Ability to manage multiple projects and priorities simultaneously.
#LICG1
Position Type
RegularCAE thanks all applicants for their interest. However only those whose background and experience match the requirements of the role will be contacted.
Equal Opportunity Employer
CAE is an equal opportunity employer committed to providing equal employment opportunities to all applicants and employees without regard to race nationality colour religion sex gender indentity and expression sexual orientation disability neurodiversity veteran status age or other characteristics protected by local laws.
If you dont see yourself fully reflected in every job requirement listed in the job posting we still encourage you to reach out and apply. At CAE everyone is welcome to contribute to our success. Applicants needing reasonable accommodations should contact their recruiter at any point in the recruitment process. If you need assistance to submit your application because of incompatible assistive technology or a disability please contact us at
Required Experience:
Manager
Employment Type
Full-Time
