VP, North Amercia eCommerce

Job Summary

The Vice President North America eCommerce leads the strategy execution and performance of oureCommerce channels and digital initiatives across the U.S. and Canada. This role is accountable fordelivering engaging customercentric experiences that grow revenue strengthen market share anddeepen brand loyalty in North America. The VP NA eCommerce oversees the North AmericaeCommerce business ensuring alignment with regional business priorities and delivering profitablemeasurable results.

What Were Looking For

Were looking for a highimpact handson digital leader ready to take the next big step in their career. As Vice President of North America eCommerce youll lead the strategy execution and performance of KEENs digital business across the U.S. and Canadaincluding our owned eCommerce platform key marketplaces and regional digital marketing channels.

Were looking for a digitally fluent leader with the ability to scale impact. Were not hiring based on yearsof experiencewere hiring for capability curiosity and grit. If youre fastmoving datadrivencollaborative and excited by the opportunity to grow something meaningful wed love to meet you. AtKEEN youll have the chance to lead build and grow.

Essential Functions

• Strategic Leadership: Develops and executes the North America eCommerce and digital strategy to drive regional growth profitability and consumer engagement. Translates enterprise goals into actionable plans for the North American market.
• Leads and inspires best in class NA collaborative team. In collaboration with I&E (the global marketing team) ensures brand consistency across all digital channels including owned marketplace and partner platforms.
• Supports NA digital alignment and share best practices across KEENs international teams.
• ECommerce and Digital Sales: Oversees regional eCommerce platforms and marketplace partnerships. Ensures optimal user experience conversion and sales performance while integrating digital and physical brand experiences.
• Digital Marketing and Brand Activation: Leads North America digital marketing efforts including paid media SEO content marketing CRM social media and influencer programs. Drives traffic amplify brand storytelling and converts new customers while building loyalty.
• Customer Experience and Personalization: Advances personalized and datadriven customer journeys across all North American omnichannel touch points. Leverages consumer insights and digital tools to enhance satisfaction retention and lifetime value.
• Regional Market Optimization: Tailors digital strategies to fit the unique needs and expectations of North American consumers. Maximizes performance through regional agility and local market execution.
• CrossFunctional Partnership: Partners closely with regional sales product operations IT and brand teams to align digital and eCommerce initiatives with broader North America business strategies. Drives integration across digital and physical channels working closely with wholesale eretail partners to enhance digital merchandising searchability and sellthrough of KEEN products on third party platforms.
• Analytics and Performance Optimization: Uses data analytics to evaluate campaign effectiveness and site performance to impact customer behavior and drive retail metrics. Leads continuous testing and optimization initiatives to improve business outcomes.
• Innovation and Competitive Advantage: Identifies and implements emerging digital tools platforms and consumer technologies to stay ahead in the North America market. Champions a culture of innovation across the eCommerce function.
• Team Leadership and Talent Development: Leads and mentors a high performing regional team across ecommerce digital marketing and retail. Fosters a collaborative agile and highgrowth culture focused on business impact and professional development.
• Budget Stewardship: Partners with the North America Commercial leader to align digital strategy and execution with overarching business goals. Responsible for the North American eCommerce P&L. Manages budgets optimize investments and deliver strong returns while maintaining brand consistency and customer satisfaction.

Qualifications

• Bachelors Degree in Business Marketing or related field Required
• Masters Degree in Business or equivalent Preferred
• Seven (7) years experience in DTC ecommerce digital marketing or related fields with
• Three (3) years in a senior leadership role.

Knowledge Skills and Abilities

• Proven track record of driving significant growth in DTC and digital channels.
• Deep expertise in digital marketing channels including paid media SEO email marketingcontent marketing and social media.
• Experience in managing and scaling ecommerce platforms optimizing customer experience and implementing bestinclass digital solutions.
• Strong analytical skills with the ability to make datadriven decisions and measure the impact ofdigital initiatives.
• Demonstrated success in leading crossfunctional teams and collaborating with globalstakeholders.
• Exceptional communication and interpersonal skills with the ability to influence and build relationships with senior executives partners and external stakeholders.
• Key Attributes:
  • Visionary Leader: Ability to inspire and align teams around a compelling vision for the DTC and digital future of the company.
  • CustomerCentric: Passionate about delivering exceptional customer experiences that drive loyalty and growth.
  • Innovative: Comfortable with change and always looking for creative solutions to complex challenges.
  • Collaborative: Strong ability to work across teams and geographies to ensure alignment and success.
  • ResultsDriven: Focused on delivering measurable growth and performance improvement.
    
    

Thisrole is based in Portland and requires a regular presence at our global headquarters (minimum four days per week). Youll work closely with crossfunctional leaders across product brand and commercial teams. While the title carries VP responsibility our structure is intentionally lean. Youll lead a small team stay deeply engaged in daytoday operations and make direct contributions that shape business outcomes. From merchandising and campaign planning to site optimization and analytics this is a handsonrole within a growthoriented digital business.

Travel yes

Why Work at KEEN: Driven by a passion for life outside KEEN is a valuesled independently owned brand from Portland Oregon thats on a mission to create original and versatile products improve lives and inspire outside adventure. Foundedin 2003 KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donatedmore than $18 million to nonprofit organizations and causes around the world to promote responsible outdoor recreationincludingconservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for giving back reducing impact and activating communities and individuals to protectthe places where we work and playKEEN puts its values in motion and takes action to leave the world a better place.

At KEEN we believe in a more just and equitable future for all people. As a global brand we acknowledge that our business buildings and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge rights and resilience of these peoples.

KEEN Footwear is an equal opportunity employer. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.