Digital Channel Communication Executive
Digital Channel Communication Executive
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Job Description
At Metro Trkiye we are looking for a Digital Channel Communication Executive who is passionate about datadriven marketing skilled in campaign automation and confident in managing multichannel communications. You will take endtoend ownership of email SMS and push notification campaigns while working closely with internal and external stakeholders. This role requires both strategic thinking and handson technical execution.
- Plan execute and optimize multichannel CRM campaigns through AJO DEngage and other tools
- Create customer journeys and automated flows based on RFM segmentation behavioral insights and customer lifecycle
- Use SQL queries to extract dynamic fields and prepare targeted customer lists using platforms like BigQuery
- Manage local legal compliance processes including Turkeys YS (Message Management System) for communication permissions
- Oversee technical integrations and data management
- Collaborate with legal IT agencies and other internal teams to ensure seamless campaign execution
- Run A/B tests analyze results and share datadriven insights for continuous improvement
- Ensure all campaigns are aligned with business goals and brand tone
Qualifications :
- Bachelors degree in business marketing or relevant field
- 3 years of experience in CRM datadriven marketing and developing&implementing digital campaign strategies
- Proficiency in SQL especially for dynamic campaign structures
- Perfect knowledge of CDP (Customer Driven Marketing Platforms) serving tools
- Strong knowledge of customer segmentation journey planning and campaign automation
- Familiarity with legal compliance and permission management in the Turkish market
- Ability to coordinate crossfunctional projects and communicate with technical teams
- Analytical mindset attention to detail and strong problemsolving skills
- Advanced proficiency in English both written and spoken
- Experience working in a retail company is a significant plus
- No military obligation for male canditates (completed or exempt)
Additional Information :
METROs Head Office follows a hybrid working model! We work remotely on Fridays giving you the flexibility to work from anywhere. Plus each year you can choose two additional weeks to work remotely on your own terms!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
