Digital Campaign Manager
Digital Campaign Manager
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Salary Not Disclosed
1 Vacancy
Job Description
ANDMORE is an wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect grow and prosper through physical markets design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space hosting live events in Atlanta High Point N.C. Las Vegas and New York City. By pairing facetoface events with alwayson digital channels ANDMORE provides truly omnichannel business platforms for its global customer base.
What Youll Do
The Digital Campaign Manager is responsible for implementing ANDMOREs digital campaigns focusing on growth marketing strategies to acquire and engage customers across digital channels. This role ensures we are customerfirst creating and deploying campaigns that ensure we communicate the value of our Markets according to the needs of our audiences. With a heavy emphasis on email and SMS the Digital Campaign Manager thinks about the journey in the context of the funnel creating touch points in each phase of the decisionmaking process. The role requires a combination of creativity and strategic thinking as well as strong analytical technical and organizational skills.
Position Responsibilities
- Manage email calendar and deployment across buyer and seller segments ensuring alignment and efficiency in communication between vendors and internal teams.
- Manage and execute SMS campaigns in alignment with email campaigns ensuring cohesive messaging and strategy across both channels.
- Provide direction to Creative department on email design best practices and ensure emails are designed according to the audience and goals.
- Hands on automated journey creation in Hubspot; deployment of email campaigns and A/B testing
- Constant monitoring of campaign performance by establishing and tracking KPIs per cohort working closely with Data Insights team. Develop thoughtful strategies to improve acquisition and engagement; identify new audience segments and socialize performance regularly with key stakeholders
- Collaborate with Digital Marketing Director and Sr. Campaign Strategy Manager to create endtoend journeys for key audience cohorts across channels paid organic retargeting email lead generation for buyer services and sales teams
- Implement Hubspot landing pages as needed for campaigns
Qualifications
- Bachelors Degree required emphasis in Marketing Analytics or related field
- 3 years digital marketing experience and demonstrated ability in a CRM role required with handson email and paid media marketing experience
- Experience working with an enterpriselevel CRM or Marketing Automation platform such as HubSpot (preferred) Microsoft Dynamics Click Dimensions Sitecore Marketo Salesforce or similar
- Knowledge of email industry best practices for data hygiene targeting and segmentation A/B testing principles
- Experience managing paid media (PPC Meta Ads Youtube) campaigns analytics and vendors.
- Excellent project management direct marketing and analytical skills
- Prior experience in an agile working environment preferred
Personal Characteristics
- Energy drive vision and credibility to partner with the team whose operational excellence is critical to the success of the company
- Actively participates in creating and maintaining a work environment and culture that fosters team spirit with a focus on the achievement of collective goals
- Demonstrated ability to influence and work closely with team at all levels within the organization
- Upbeat and positive attitude commitment to winning results
- Selfmotivation and deadlinedriven focus
- Ability to travel as needed
- While performing the duties of this job the team member is regularly required to talk or hear. The team member frequently is required to sit stand walk use hands to handle or feel and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies up to 20 pounds.
Each of the items listed is considered an essential function of the position. However the duties responsibilities and requirements presented in this job description are intended to be broadbased and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position.
Why youll love working at ANDMORE.
Our Team Members are our most critical asset. The foundation for our success is built on teamwork talent creativity hard work and dedication. Together we truly have a transformational opportunity to positively impact the industries in which we work. We are pleased to offer a wide array of comprehensive benefit programs and services that you would expect to see at a great company like ANDMORE including competitive medical dental vision EAP FSA and 401k Retirement Match to name just a few. There are also a few differentiators like unlimited PTO paid parental leave BYOD (cell phone compensation) tuition reimbursement Workplace Rewards providing discounts to a wide variety of consumer products and services a seed grant of at least $750 annually into your Value HSA Plan and considerably more!
Diversity creates a healthier atmosphere: ANDMORE is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race color religion sex age national origin protected veteran status disability status sexual orientation gender identity or expression marital status genetic information or any other characteristic protected by law.
About ANDMORE
ANDMORE is an omnichannel wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect grow and prosper through physical markets design centers and digital channels.
We are unique in that we own and operate the largest wholesale showroom buildings in the world where retailers and designers come to purchase products for their stores or clients like a shopping mall for wholesalers. We also recognize that purchasing happens all year long not just during market weeks so we provide digital opportunities for buyers and sellers to connect anytime anywhere as customer needs dictate.
ANDMORE is a Blackstone and Fireside Investments portfolio company. For more information visit .
Required Experience:
Manager
Employment Type
Full-Time
