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Community Engagement Ambassador & Marketing Coordinator
Location: Santa Rosa CA
Brand: YogaSix
About the Role
YogaSix Santa Rosa is looking for a passionate energetic and creative Community Engagement & Marketing Coordinator to grow our local presence foster authentic connections and elevate the YogaSix brand in Santa Rosa.
If you love yoga community building and unforgettable experiences both instudio and out in the community this is the opportunity for you. Youll be at the forefront of local marketing events partnerships and content creation helping us fulfill our mission: making yoga inclusive energizing and transformational for everybody.
Key Responsibilities
Member Experience & Studio Events
Plan and execute weekly instudio activations that surprise and delight (e.g. wellness vendor days tea tastings themed classes).
Coordinate milestone celebrations for members (e.g. 100class achievements birthdays transformation journeys).
Highlight a Member of the Month with social features and exclusive perks like merchandise class packs or free workshops.
Manage community boards gratitude walls and wellness challenges to boost connection and retention.
Local Partnerships & Community Outreach
Build strategic partnerships with local businesses wellness providers and apartment communities to drive trial and engagement.
Coordinate popup yoga classes at parks farmers markets coworking spaces and community events.
Establish corporate wellness programs with local companies offering exclusive rates or tailored class experiences.
Develop referral and incentive programs to reward member advocacy and stimulate organic growth.
Social Media & Content Creation
Own the studios local Instagram and Facebook accounts post daily stories reels and behindthescenes highlights.
Collaborate with instructors to film engaging shortform videos (e.g. pose breakdowns class intros yoga tips).
Launch creative social media contests and referral campaigns (e.g. Bring a Friend Free Week PostClass Glow Up).
Event Planning & Marketing
Host quarterly themed classes and community events (e.g. Full Moon Flows Holiday Yoga Parties 108 Sun Salutations).
Organize studio open houses and bringafriend events to drive lead generation and trial.
Support major events like grand openings anniversaries and community days with vendors giveaways and live music.
Lead Generation & CRM Support
Partner with the Sales Team to capture and nurture leads from events social campaigns and popups.
Keep marketing metrics up to date in the CRM and assist with lead followups.
Collect member and prospect feedback to continually optimize outreach and event strategies.
Qualifications
Experience:
12 years in marketing community outreach events or boutique fitness.
Yoga or wellness background is a strong plus.
Skills:
Excellent communicator and relationship builder
Social media savvy (especially Instagram and shortform video trends)
Highly organized selfmotivated and resourceful
Personality:
Vibrant approachable wellnessoriented and passionate about yogas power to transform lives
Location:
Must be local to Santa Rosa and able to attend events and popups throughout the area
Why Join YogaSix Santa Rosa
Be part of a welcoming and transformative yoga community grounded in inclusion and growth
Enjoy a flexible creative work environment with passionate instructors and engaged members
Make a lasting impact by helping more people discover the benefits of yoga for body and mind
How to Apply
Send your resume and a short video or note explaining why youre the ideal candidate to represent YogaSix Santa Rosa.
We want to know: How will you turn yoga into a movement in our city
Full Time