MEDIA BUYER
MEDIA BUYER
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Job Description
Job Title: PPC/Media Buyer LATAM Market (Forex Industry)
Location: Limassol Cyprus
Employment Type: FullTime
Department: Marketing / Acquisition
About Us:
A leading global forex and CFD broker dedicated to providing innovative trading solutions to clients worldwide. With a strong presence in the LATAM region we empower traders with cuttingedge tools educational resources and worldclass platforms. Were looking for a performancedriven PPC/Media Buyer to spearhead our paid acquisition efforts in Latin America.
Role Overview:
As a PPC/Media Buyer for the LATAM market you will be responsible for driving qualified leads and account signups through paid digital channels. Youll execute highly targeted and compliant campaigns across Google Meta YouTube and other regional advertising platforms ensuring optimized performance within the regulatory frameworks governing financial services in LATAM.
Key Responsibilities:
- Develop and manage highperforming PPC campaigns targeting LATAM audiences across Google Ads Meta (Facebook/Instagram) YouTube and native platforms.
- Optimize campaigns toward KPIs such as CPL CPA ROAS and ROI.
- Implement localized strategies aligned with regional market behavior economic trends and user preferences.
- Conduct audience research and segmentation to tailor messaging for different LATAM countries (e.g. Colombia Mexico Argentina).
- Collaborate with compliance and legal teams to ensure all ads meet regulatory standards set by financial authorities in each market.
- Coordinate with content and creative teams to develop culturally relevant compelling ad creatives.
- Continuously test creatives landing pages and targeting strategies for conversion improvement.
- Analyze performance data and provide detailed reporting and actionable insights to internal stakeholders.
Requirements:
- 24 years of experience in PPC/media buying with a focus on financial services or forex/CFD products.
- Strong command of advertising platforms: Google Ads Facebook Ads. Programmatic /native/DSP/LinkedIn B2B platforms big advantage.
- Proven success managing LATAM campaigns in Spanish speaking markets.
- Knowledge of LATAM advertising regulations especially within the finance/forex space.
- Excellent communication skills in English knowledge of Spanish will be considered as an advantage.
- Experience with lead generation funnels and multichannel attribution models.
Preferred Qualifications:
- Experience working for a forex crypto or fintech company.
- Familiarity with affiliate traffic and media buying via DSPs.
- Google Ads and Meta Blueprint certifications.
- Knowledge of CRM and automation tools (e.g. HubSpot Salesforce or similar).
What We Offer:
- Competitive salary based on background and experience.
- Career development opportunities in a fastgrowing industry.
- Opportunity to influence the companys growth in one of our most strategic markets.
Employment Type
Full Time
