Director of Marketing
Director of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Director of Marketing (DataDriven Growth & Demand Gen)
Location: Pittsburgh PA Reports to: CEO & CoFounder Team: 23 Direct Reports
ABOUT US
Honeycomb Credit is a platform where startups and small businesses can unlock the capital coaching and community they need to grow and thrive. At Honeycomb we know that running a small business is hard and every day we work to make life a little easier for entrepreneurs by unlocking fair capital and helping them to more authentically connect with their communities. We boast a product suite including reward crowdfunding business coaching corporatesponsored business grants and investment crowdfunding.
Were looking for a dataobsessed performancefocused marketing leader to build and run a scalable marketing engine that drives real results not just clicks but conversions and revenue. With a unique network of 500000 small business members and 150000 funders Honeycomb Credit IFundWomen is sitting on an untapped marketing goldmine and we need someone who can harness it.
Why This Role Matters
Were at a pivotal moment. The opportunity to turn our platform into a datadriven growth engine is massive and the right marketing leader will shape how we activate engage and grow one of the most unique networks in the country.
What Youll Do
Build the Machine
- Architect and execute a datadriven multichannel marketing engine focused on lead generation pipeline growth and lifecycle optimization.
- Design a fullfunnel strategy from awareness to loyalty tracking performance at every stage using clear KPIs (MQLs SQLs CAC LTV conversion).
- Leverage the power of our twosided network to build hyperpersonalized campaigns for both sides of the marketplace.
Run the Experiments
- Launch test and iterate on highimpact campaigns across SEO paid email content and social backed by rigorous A/B testing and analytics.
- Build dashboards to continuously evaluate campaign performance and optimize for ROI.
- Champion a scientific marketing mindset: hypothesis > test > learn > scale.
Turn Data Into Growth
- Work closely with product engineering and customer teams to extract insights from platform behavior and turn that into smart segmentation and targeting.
- Build models and systems that help predict which business owners or funders are most likely to convert and act on those signals in real time.
Leverage Product To Guide the User Journey
- Collaborate with the Product team to understand new features and translate them into compelling marketfacing messages.
- Gather market and customer feedback to inform marketing campaigns and contribute insights to product development.
- Support efforts to enhance the customer experience by providing marketing perspectives on user journeys and communication.
- Assist in developing gotomarket strategies for new offerings.
Lead and Collaborate
- Lead and mentor a small but mighty team of analysts marketers and content creators.
- Align marketing deeply with product sales and leadership creating a shared view of what growth looks like and how to get there.
- Develop a unified and compliant brand position across Honeycomb Credit and IFundWomen one that speaks to founders funders and institutional partners alike.
Who You Are
- A data science marketer at heart you see the funnel as a math problem to solve and a story to tell.
- 7 years of marketing experience including leadership in performance marketing lifecycle or demand gen in fintech SaaS or a twosided marketplace.
- Strong command of analytics experimentation segmentation and automation tools (GA4 Looker HubSpot Iterable etc.).
- Skilled in developing and scaling leadgen campaigns ideally for small business or financial audiences.
- Proven ability to work handson while building scalable systems and processes.
- Excited about building the marketing strategy from the ground up and unafraid to get into the weeds.
- Bachelors degree in Marketing Economics Math or similar; MBA or advanced technical/quant degree a plus.
Required Experience:
Manager
Employment Type
Full-Time
