Paid Media Analyst, Marketing Channel Analytics

Squarespace is looking for an Analyst to join our Marketing Channel Analytics team.

You will power our brand strategy and customer acquisition through innovative marketing measurement and analysis. The depth and breadth of our marketing activities means youll address complex questions to influence critical business outcomes.

You have handson experience delivering crosschannel marketing analytics reporting and insights. You dive into testing and experiments to plan or improve fullfunnel marketing investments and are datafluent outcomesoriented curious proactive and collaborative.

This is a hybrid role working from our New York City headquarters (3 days per week). You will report to the Manager of our Marketing Channel Analytics & Technology team.

Youll Get To

• Partner with our inhouse Marketing Data Science and Engineering teams to translate needs into analytical requirements solutions and insights
• Define metrics and perform analyses to uncover performance trends drivers outliers and opportunities to improve our investments and campaigns across paid and unpaid channels
• Refine and apply our inhouse marketing mix model to inform media investment strategy and planning
• Implement experiments to measure incrementality
• Create dashboards to help partners answer recurring questions and act on metrics using selfservice tools
• Present results to partners at different levels
• Promote best practices among peers and partners

Who Were Looking For

• 3 years in a marketing analytics or data science role at an ad agency ad tech company or inhouse marketing team
• Experience driving paid media strategy planning and performance through first and thirdparty data analysis decision frameworks and learning agendas
• Experience building dashboards and working with large datasets using SQL
• Knowledge of one or more AdTech or MarTech platforms (Tag Manager Ad Server DSP SEO CDP ESP)
• Experience with multitouch attribution (MTA) marketing mix modeling (MMM) or incrementality experiments to improve and validate investments and comfortable with presenting while navigating openended questions.
• Experience translating results into clear stories and recommendations
• Knowledge of statistical concepts such as experimental design hypothesis testing and regression and tools such as Python
• Knowledge of brand and direct response channels (paid search paid social creator video)
• Outcomesoriented curious proactive and collaborative

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 8 Global Employee Resource Groups (ERGs)
• Dogfriendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $85500 $138000 USD

The base salary for this position will vary based on jobrelated criteria including relevant skills experience and location among other factors.

In addition to the cash compensation above (which includes base salary and where applicable for eligible roles may include ontarget commissions or overtime pay) Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a designdriven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence build an audience monetize and scale their business. Our suite of products range from websites domains ecommerce and marketing tools as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1500 is headquartered in bustling New York City with offices in Dublin Ireland Aveiro Portugal and coworking spaces in the UK Netherlands and Australia. For more information about our company culture visit Commitment

Today more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers but we also work toward the same in our employees. At Squarespace we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LIHybrid #LIKP1