Lifecycle Marketing Manager
Lifecycle Marketing Manager
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Job Description
At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.
Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.
About The Team and Role
eBay is seeking a talented lifecycle marketing manager to join the Product Marketing team focussed on Advertising business.
The Lifecycle Marketing Manager will be responsible for developing and executing customer lifecycle marketing strategies that drive engagement retention and increase customer lifetime value. This role will focus on creating and optimizing communications across various channels to guide customers through each stage of their journey. The ideal candidate is a highly creative datadriven marketer with a passion for understanding customer behavior and delivering personalized experiences.
What you will accomplish:
Develop comprehensive customer lifecycle strategies to optimize engagement retention and customer lifetime value.
Map the customer journey and identify key touchpoints for communication.
Define target audiences and segmentation strategies to personalize messaging.
Create and execute multichannel communication programs including email inapp messages and other relevant channels.
Develop compelling and relevant content that resonates with customers at each stage of their lifecycle.
Monitor and analyze campaign performance data to identify areas for improvement.
Conduct A/B tests to optimize messaging timing and segmentation strategies.
Use datadriven insights to refine lifecycle communication strategies and improve results.
What you will bring:
Bachelors degree in Marketing Communications or a related field.
4 years of experience in lifecycle marketing CRM or a related field.
Proven experience in creating and executing successful lifecycle communication programs.
Strong understanding of customer segmentation journey mapping and marketing automation.
Excellent writing communication and interpersonal skills.
Analytical mindset with the ability to interpret data and drive actionable insights.
Ability to work independently and as part of a team in a fastpaced environment.
Please see the Talent Privacy Noticefor information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity veteran status and disability or other legally protected you have a need that requires accommodation please contact us at. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility for people with disabilities.
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Required Experience:
Manager
Employment Type
Full-Time
