Content Marketing Lead
Content Marketing Lead
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Job Description
Job Description:
As our Content Marketing Lead you will be responsible for developing and executing content strategies that drive awareness engagement and leads for our SaaS products. You will be a key player in shaping our brand narrative and positioning our products as industry leaders. This role requires a deep understanding of the SaaS landscape strong content creation skills and a data driven approach to marketing.
Key Responsibilities:
Develop and implement comprehensive content marketing strategies aligned with business objectives for EmpMonitor (workforce productivity management software) PowerAdSpy (AI powered ad intelligence platform) and other SaaS Products.
Create highquality engaging content across various formats including blog posts articles case studies white papers ebooks infographics videos website copy social media updates email newsletters and more.
Conduct thorough keyword research and SEO optimization to maximize organic reach and visibility.
Collaborate with crossfunctional teams (sales product development) to understand product features target audience needs and market trends.
Manage the content calendar and ensure timely delivery of content.
Promote content across multiple channels including social media email and other relevant platforms.
Track and analyze content performance metrics identify areas for improvement and optimize content strategies accordingly.
Stay uptodate with the latest content marketing trends tools and best practices particularly within the SaaS industry.
Conduct competitive analysis to identify content gaps and opportunities.
Manage and mentor a content & seo team.
Qualifications & Skills:
3 years of proven experience in content marketing specifically within the SaaS industry.
Demonstrable expertise in content strategy development and execution.
Excellent written and verbal communication skills.
Strong understanding of digital marketing principles and SEO best practices.
Proficiency in using content marketing tools and analytics platforms (e.g. Google Analytics SEMrush Ahrefs etc.).
Experience creating content for different stages of the buyer's journey.
Ability to work independently and as part of a team.
Datadriven mindset with a focus on measuring and optimizing results.
Experience with workforce productivity software (EmpMonitor) or ad intelligence platforms (PowerAdSpy) is a plus.
Bachelor's degree in Marketing Communications Journalism or a related field.
What We Offer:
Opportunities for career growth and professional development
A dynamic and supportive work environment
Employment Type
Full Time
