Senior Manager, Business Marketing
Senior Manager, Business Marketing
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Job Description
Senior Manager B2B Marketing Digital
Weber Shandwick Baltimore
Weber Shandwick is seeking a talented Senior Manager Business Marketing (B2B) to join our team part of Weber Advisory a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted agile Csuite counsel that accelerates stakeholder and business value.
Working in our hybrid model a mix of remote and onsite work youll help lead client partnerships focused on integrated digital marketing strategy and execution across Baltimoreand our NA network particularly in Washington DCembracing our values of curiosity inclusion courage and impact. Our Baltimore office is a part of the agencys South business unit including Atlanta and DC.
On any given day youll work on marketing automation strategy content development mapping user journeys liaising with clients on a paid campaign and/or helping to launch a bring a background indigitalstrategy and experience managing integrated projects including websites social mobile and/or email campaigns.
The ideal candidate will be highly collaborative solutionsoriented and have a passion for digital innovation and telling brand stories across digital platforms including constructing efficient nurture journeys and concepting content production. If this is you lets talk!
RESPONSIBILITIES
- Develop and implement integrated marketing strategies for major campaigns product launches anddigitalassets for the worlds biggest brands with a mix of paid owned and earned programs
- Executedigitalengagement campaigns for clients across sectors using marketing automation tools especially for audiences with long sales cycles
- Conduct research for various deliverables such as: market landscape persona competitor content and target audiences
- Serve as a leadbusiness marketingstrategist for key clients and internal teams
- Brainstorm and pitch compelling ideas for performance marketing campaigns and projects
- Inform the development of creative and editorial assets to resonate with clients priority audiences and ensure channels are being used in highvalue ways
- Manage multiple projects at various stages simultaneously while managing budgets and staffing
- Oversee and work with internal teams on editorial planning content development paid media monitoring/analytics and ongoing social strategy
QUALIFICATIONS
- 68 years experience within the digital communications and marketing industry with a strong understanding of integrated strategies
- Previous experience with a digital marketing ordigital agency strongly preferred
- Experience within energy technology manufacturing healthcare/pharma or similar verticals
- Strong experience with both largescale and startup business environments preferred
- Proven expertise in B2B and/or integrateddigitalcampaigns
- Background in demand gen lead gen sales enablement ABM and email marketing
- Experience with B2B automation platforms and MarTech tools (e.g. Salesforce Marketo Pardot)
- Experience working with creative and/or technical teams
- Outstanding written and verbal communication skills
- Familiarity and comfort working with seniorlevel clients as well as integrated agency teams
More on the Essentials:
- Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.
- Communication:Speak write and edit succinctly and compellingly.
- Storytelling:Understand the elements that make a story exciting what brands are doing in the media ecosystem and across social platforms and what they should do next.
- Management: Meet deadlines and deliver results. Work fast and work well.
- Interpersonal:Collaborate well whether its in our team with client or network teams
- Passion: Be energized by delivering highquality work building close client relationships and executing effectively. Be motivated by the work.
- Technical:Skills in Microsoft Office Suite (Word Excel Powerpoint) Analytics tools (Google Analytics OpenGraph and Insights) research & execution tools (Hootsuite Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP) Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
- DetailOriented:Whether its a strategy presentation or monthly reporting insights attention to detail and a commitment to delivering clear and precise work is essential.
- Spark:Understand what sets you apart.
- Growth: Recognizing where you can grow and be open to learning opportunitiesenabling our team agency and clients success.
What else were looking for:
- Experience in integrated digital marketing strategy and execution
- Ability to build fullyintegrated strategies for major campaigns product launches and digital assets for the worlds biggest brands
- Understanding of performance marketing tactics focused on results
- Background in demand gen lead gen and social media marketing
- Experience in conducting research of various types such as; market landscape persona competitor and content research
- Experience in development of project plans calendars and workflow processes
- Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
- Deep experience within crosschannel digital marketing strategies working closely with different teams including creative media planning and PR
- Strong understanding of digital analytics measurement and performancedriven insights
- Experience within B2B marketing (specifically in tech healthcare manufacturing energy finance or higher education etc.)
- Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
- MyDays Flexible holiday schedules
- ShortTerm Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.
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Required Experience:
Senior Manager
Employment Type
Full Time
