The Inside Sales Representative will play a crucial role in generating new business opportunities and maintaining customer relationships within an assigned territory. This individual is responsible for understanding customer needs demonstrating the value of our software solutions and closing sales to achieve revenue targets. The role requires close crossfunctional collaboration with both the sales and marketing departments to align and optimize lead generation efforts email automation strategies CRM (Microsoft Dynamics) management and drip campaign execution. This position is key to ensuring streamlined processes and datadriven sales outreach that drives measurable company growth.
Essential Functions
- Prospecting and Lead Generation:
- Identify and qualify leads through cold calling email campaigns and inbound inquiries.
- Work collaboratively with the marketing team to enhance and align lead generation strategies.
- Support the development and execution of targeted outreach efforts using datadriven segmentation and campaign insights.
- Utilize CRM (Microsoft Dynamics) and marketing automation platforms to track score and manage leads effectively.
- Consultative Selling:
- Conduct product demonstrations and presentations to prospects via phone webinars and occasionally inperson meetings.
- Tailor presentations to highlight the unique benefits of our software solutions based on customer needs.
- Leverage marketinggenerated insights and content to support consultative sales conversations.
- Sales Closure and Pipeline Management:
- Manage the entire sales process from initial contact to close including contract negotiation and closing agreements.
- Forecast sales track and report activities and maintain accurate records in CRM.
- Coordinate with marketing and sales leadership to ensure campaign performance data informs pipeline strategies.
- Customer Relationship Management:
- Build and maintain strong longlasting customer relationships.
- Act as a trusted advisor to customers understanding their challenges and providing solutions that meet their business goals.
- Provide feedback from customer interactions with marketing and product teams to help improve messaging and product development.
- Collaboration and Teamwork:
- Serve as a key liaison between the sales and marketing teams to align efforts on lead nurturing email automation and campaign execution.
- Help optimize CRM workflows and contribute to streamlining lead tracking scoring and conversion processes.
- Participate in regular sales and marketing syncs to share insights improve campaign effectiveness and support continuous improvement.
- Attend sales meetings training sessions and crossfunctional workshops.
Qualifications :
- Proven inside sales experience in a software or technology company preferred.
- Strong understanding of sales principles and techniques including consultative selling.
- Experience collaborating with marketing teams on campaigndriven lead generation and conversion.
- Proficiency with CRM software (e.g. Salesforce HubSpot Microsoft Dynamics preferred) and familiarity with marketing automation tools and drip campaign design.
- Proficiency in MS Office suite.
- Excellent communication and negotiation skills with the ability to build rapport with prospects and customers.
- Ability to work independently and as part of a crossfunctional team in a fastpaced environment.
- Bachelors degree in business administration marketing or related field preferred.
Additional Information :
Salary: $60000 plus commissions
Location: This position is based in Rochester NY. Candidates must be able to work in the office three days a week.
Remote Work :
No
Employment Type :
Fulltime