AD, Experience Personalization & Optimization
AD, Experience Personalization & Optimization
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$ 145600 - 270400
1 Vacancy
Job Description
Band
Level 5Job Description Summary
Join Novartis as the Associate Director Experience Personalization & Optimization reporting to the Executive Director Integrated Experience Planner for Womens Cancer/RLT where youll play a pivotal role in delivering integrated omnichannel customer experiences and make a significant impact while advancing your career in a dynamic and innovative environment. Serving as the critical point where customer and channel knowledge connect to activate engage and impact twice as many patients twice as fast youll define and deliver personalized targeted and enhanced ways of reaching and engaging customers across channels to drive behavior change. This role will collaborate closely with Marketing Strategists Experience Planners and a team of content data channel and external partners to build integrated campaigns and experiences informed by best practices data and customer insights.This position is based in East Hanover NJ and will not have the ability to be located remotely. This role has the possible option of occasionally working in the NYC office subject to approval by your manager. Please note that this role would not provide relocation and only local candidates will be considered. This position will require 510% travel as defined by the business (domestic and/or international). #LIHybrid
Job Description
Key Responsibilities:
- Partner with Integrated Customer Experience & Optimization Planners and Marketing Strategy leads to translate brandspecific and customercentric concepts into personalized campaigns across multiple channels
- Deliver cohesive and coordinated campaigns and tactics across all touchpoints (digital and physical)
- Apply data and insights to optimize and continuously improve the customer experience in service of achieving the defined brand(s) product strategy; analytic acumen is preferred
- Partner with crossfunctional Novartis stakeholders to effectively plan and deliver cohesive HCP and patient experiences across channels for the assigned brand; this includes team members from Marketing Strategy Novartis Patient Support PR/Comms Data Insights and Analytics Medical as appropriate
- Architect and deliver humancentered experiences that solve a specific customer need while also having sufficient technical expertise to understand choices and tradeoffs across channels to deliver the best possible experience
- Consistently and effectively apply channel and communications planning best practices; apply audience journey insights to drive channel selection and set communication priorities
- Design and deliver programs and experiences that are on time and on budget across customer touchpoints
Essential Requirements:
Education: Bachelors degree in related field is required; Master of Science and/or MBA preferred
At least 5 years experience of successfully architecting delivering and managing an integrated omnichannel customer experience across HCPs patients or both
Minimum of 5 years of experience in leading and developing communication or marketing strategy in a regulated industry with 5 years demonstrated experience in utilizing data insights behaviors and analytics to optimize customer experiences
Ability to identify opportunities and drive solutions to create an orchestrated customer experience to create experiences that matter
Skilled in a high level of collaborative development with crossfunctional team of marketers across the Novartis Product Marketing Data Insights and Analytics PR/Comms and agency teams with the ability to manage/develop relationships and help frame conversations for a collective goal of effective experiences.
Experience with media and content testing to analyze effectiveness of integrated communications in HCP or DTC category marketing and/or similar experience in designing and delivering marketing campaigns
Strong crossfunctional leadership and ability to collaborate effectively with various stakeholders/teams includingCommunications Legal Regulatory Compliance and IT
Ability to manage and deliver on an operating budget
Desirable Requirements:
Multifunctional experience in pharmaceutical healthcare or consumer packaged goods
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart passionate people like you. Collaborating supporting and inspiring each other. Combining to achieve breakthroughs that change patients lives. Ready to create a brighter future together /peopleandculture
Join our Novartis Network: Not the right Novartis role for you Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: Compensation and Benefit Summary: The pay range for this position at commencement of employment is expected to be between $145600.00 and $270400.00 a year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a signon bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
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EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to call 1 (877)and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Range
Skills Desired
Agility Analytical Skill Brand Awareness Brand Engagement Channel Management Channel Marketing CrossFunctional Collaboration Customer Engagement Customer Experience Customer Insights Digital Marketing Digital Media Marketing Marketing Communications Social Media Stakeholder Engagement Stakeholder Management Strategic Partnerships Waterfall ModelEmployment Type
Full-Time
