Paid Social Strategist

In an everchanging digital marketing landscape youll need to constantly adapt and evolve to thrive in this position. Youre a creative thinker with a wealth of knowledge in paid social campaigns the ecommerce industry and more specifically the fashion jewelry and beauty space. When posed with a creative challenge you use a combination of historical data current ecommerce/industry trends & creative problem solving to develop winning strategies that impact your clients growth and ROI in their ad account. This is a client facing role in where you will need to effectively communicate analysis interpretation and appropriate action plans with your accounts. This is a fully remote position.

Duties And Responsibilities: 

• Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients

• Using Meta/Pinterest Ads Manager Motion Google Analytics Shopify etc. analyze historical creative performance and use this data to conceptualize new ad creatives

• Clearly communicate with your designer how to successfully execute on your creative brief and bring the vision to life 

• Manage client budgets and conduct quarterly budget analyses to determine what spend is required to reach the clients overall revenue targets

• Combine data analysis and feedback from clients to develop strategic plans and tactical recommendations for targeting messaging and optimizing campaigns to meet KPIs

• Continually tweak and optimize campaign creative copy audiences and buying tactics to create the best possible outcome for the client

• Conduct multivariate tests in order to determine the best performing creative and target audiences for your campaigns

• Investigate account performance and constantly adapt strategy based on statistical outcomes in your accounts

• Have full awareness of your ad accounts performance and spend pacing

• Work closely with the Email Marketing and Paid Search teams to plan omnichannel creative campaigns

• Stay on top of industry trends in ecommerce and the fashion jewelry and beauty space

• Provide high quality and insightful reports for all clients on a monthly basis

• Lead monthly client meetings and clearly communicate with clients the results and our strategy moving forward

Qualifications :

• 2 years of paid Meta advertising experience
• 1 years experience creating and executing ideas at an agency focused on ecommerce brands
• Expert knowledge of Meta and Pinterest Ads Manager Google Analytics and Shopify
• Youve managed more than 5 clients at one time with budgets over 5K
• Ability to translate marketing objectives into clear creative strategies
• Understanding of digital marketing principles specifically paid social best practices
• Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients
• Track record of using analytics to provide strategic recommendations and drive growth for directtoconsumer brands
• Solid understanding of marketing research and consumer psychology
• Ability to selfmanage juggle multiple projects and execute based on priority
• Positive attitude and ability to operate in a very rapidly changing environment with ambiguity
• Ability to effectively resolve problems and/or roadblocks independently as they occur knowing when to escalate when necessary
• Ability to maintain composure and continue to execute under pressure or periods of high stress
• Willingness to dive in and find answers to complex problems where solutions may not yet be documented
• Bachelors Degree (Marketing Business Development or related fields)

Additional Information :

Job Benefits: 

• Competitive Starting Salary $6575k
• 100% Remote 
• Flexible Hours Flexible work environment to best fit your productivity. 
• Generous paid vacation time off and holidays
• Health insurance coverage
• 401k program with 4% company match
• Team building and social events
• Handson experience working with highend brands and clients in the fashion beauty and jewelry industries
• Opportunities to learn and grow outside of your core responsibilities
• Opportunities to grow within the company

Remote Work :

Yes

Employment Type :

Fulltime