Branded Content Campaign Manager

Our Opportunity

Chewys Content team is seeking a hardworking and collaborative Branded Content Campaign Manager in Bellevue WA; Boston MA or Plantation FL offices to drive our growing portfolio of branded content partnerships. This role sits at the intersection of editorial influencer and advertising and handles the full lifecycle of sponsored content campaigns ensuring every result is on brand and aligned with strategic goals. Were looking for someone with a strong background in editorial and content marketing who knows how to bring brand storytelling to life through articles social media influencer activations and paid ads. Youll work closely with category managers and marketing channel leads across Chewy to bring these campaigns to market.

As a key player on the Sponsored Content team youll help bring brand partnerships to life across Chewy and PetMD through compelling campaigns that span articles social posts sponsored videos influencer content and more. Youll drive every stage of the process from pitching ideas to leading execution to ensuring all activations align with Chewys editorial voice and deliver value to partners.

What Youll Do

• Collaborate with sales and content teams to develop and pitch sponsored content ideas that meet partner goals and reflect Chewys tone and mission.
• Craft persuasive proposals and proactively identify new brand partnership opportunities beyond existing relationships.
• Lead daytoday communications with vendors throughout campaign lifecycles from kickoff through postcampaign reporting.
• Schedule and run kickoff calls bringing together key action items and build clear tactical plans outlining results deadlines and assets needed.
• Run campaign execution across multiple touchpoints including editorial articles branded hubs homepage features social posts banners and influencer content.
• Coordinate with cross functional teams to keep all projects on track.
• Send creative drafts (e.g. articles social assets hub mockups) for vendor feedback and approvals.
• Track and follow up on all materials including assets bios copy edits and approvals to ensure timely delivery.
• Deliver final links to live activations across platforms.
• Monitor ongoing performance and recommend changes as needed to improve performance.
• Build postcampaign recap decks with performance highlights insights and strategic ideas for future collaborations.

What Youll Need

• 5 years of professional experience in editorial content branded content or content marketing ideally within a digital publishing or ecommerce environment.
• Outstanding written and verbal skills. Youll be organized proactive collaborative skilled at pitching ideas securing consensus and driving opportunities from concept to execution.
• Strong project management and organizational skills with ability to lead multiple campaigns to execution.
• Ability to build and maintain tactical timelines and create slide presentations in Excel/Sheets and PowerPoint/Slides
• A sharp editorial eye and understanding of how content influencer and sponsored ads can work together to tell a cohesive story.
• Content marketing and strategy expertise to articulate the value of offerings and develop custom packages that get results.
• Ability to navigate a fastpaced and crossfunctional environment with lots of moving parts.

Preferred Qualifications

• Experience working directly with brand partners or advertisers.
• Familiarity with PetMD or Chewy content and pet health and wellness.
• Background in content operations media planning or influencer marketing.

Hub Locations & Work Arrangement:

• Hybrid Model: 3 days in hub location per week
• Remote: This role is NOT a remote role.

Required Experience:

Manager