Senior Manager, Measurement and Effectiveness - US Brand Marketing
Senior Manager, Measurement and Effectiveness - US Brand Marketing
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$ 135000 - 160000
1 Vacancy
Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
Purpose Brand and Corporate Affairs is responsible for all aspects of CIBCs communications sponsorship and community investment event management and client strategies to amplify our coverage and retention of key strategic clients across the enterprise. Our goal is to build a client-focused culture engage and enable leaders and employees and build and protect our brand.
We work with all Strategic Business Unit to develop strategies that evolve and amplify our client engagement coverage and retention model for key strategic clients across the enterprise.
The Senior Manager Measurement and Effectiveness is accountable for bringing CIBCs brand to life in the US Region and driving outcomes. Reporting to the Sr. Director US Brand Marketing and Sponsorships the Senior Manager develops a strategic roadmap to deliver best in class brand and sponsorship campaigns to support enterprise priorities. The role will advance CIBCs Purpose-driven culture and deliver on our client commitments through every decision and action related to our US Brand and Marketing.
What Youll Be Doing
Support implementation of sponsorship agreements and events in the US Region. Lead relationship / serve as liaison with Events team to activate client events in support of Sponsorship strategy.
Ensure initiatives deliver against plan objectives are aligned to strategic priorities and support key marketing principles.
Ensure effective project management including planning briefing execution and measurement of key initiatives.
Showcase your experience and ability to develop and lead the marketing. processes from brief writing through to execution and reporting across multi-channel campaigns.
Manage internal approval processes on programs and campaigns. Ensure on-going communication and manage on-going weekly status updates on all aspects of assigned projects.
Build and develop relationships with the key stakeholder contacts to become a true trusted business partner.
Support CIBCs compliance with applicable regulatory requirements and risk management for US Marketing by recommending and implementing new processes and/or efficiencies to current processes.
Working knowledge of financial services regulatory requirements and first line risk management responsibilities.
Who You Are
You can demonstrate 5 years of experience in marketing. Its an asset if you come with a College Business/Marketing degree.
You have experience working in the US marketplace and implementing brand strategies in this region.
Youre driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
Relationships Builder - Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity. You listen and learn from the experiences of others.
You act like an owner. You thrive when youre empowered to take the lead go above and beyond and deliver results.
Youre driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
Client Focused You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.
Detail Oriented - You know that details matter. You notice things that others dont. Your critical thinking skills help to inform your decision making.
At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 2-3 days per week on-site at 120 S. LaSalle while other days will be remote.
At CIBC we offer a competitive total rewards package. This role has an expected salary range of $135000-$160000 based on experience qualifications and location of the position. The successful candidate may be eligible to participate in the relevant business units incentive compensation plan which also may include a discretionary bonus offers a full range of benefits and programs to meet our employees needs; including Medical Dental Vision Health Savings Account Life Insurance Disability and Other Insurance Plans Paid Time Off (including Sick Leave Parental Leave and Vacation) Holidays and 401(k) in addition to other special perks reserved for our team members.
Candidates hired to work in other locations will be subject to the pay range associated with that location. Additional total compensation and benefits details will be provided during the hiring process.
California residents your privacy rights regarding your actual or prospective employment
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
IL-120 S LaSalle St 11th FlEmployment Type
RegularWeekly Hours
40Skills
Analytical Thinking Campaign Development Communication Customer Engagement Leadership Marketing Campaign Analysis Marketing Planning Operational Efficiency People Management Waterfall ModelRequired Experience:
Senior Manager
Employment Type
Full-Time
