Director, Market Planning & Analytics
Director, Market Planning & Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
What we offer
- Excellent health benefits plan which includes medical vision and dental options
- 401(k) with company match
- Company profit sharing plan
- Generous paid timeoff and paid holidays
- Paid parental leave
- Companypaid mental health benefit through Headspace
- 2 free onsite fitness rooms
- Employee Assistance Program
- Employee Resource Groups
- Personal and professional development program
Job Summary:
The Director of Market Planning & Analytics will lead the strategic growth and performance optimization of our multiunit franchise portfolio. This role will be responsible for overseeing market planning territory development strategies and performance forecasting across existing and future franchise license territories. This role is critical in aligning datadriven insights with the companys expansion goals enhancing unit performance and maximizing return on investment. The Director of Market Planning & Analytics will report to the Vice President Franchise Development.
You will
Strategic Development Planning
Lead the creation and execution of short and longterm development strategies to support franchise expansion goals.
Partner with finance and operations teams to identify highopportunity markets.
Manage the franchise development pipeline ensuring new sales/resales are aligned with brand strategy and operational capability.
Market & Site Analytics
Conduct indepth market research trade area analysis and site feasibility studies to inform territory development.
Build and maintain location intelligence tools and models to support site selection cannibalization analysis and white space identification.
Develop criteria and scorecards for evaluating potential markets and unit performance.
Franchise Portfolio Performance
Analyze performance trends across the franchise system and develop insights to support continuous improvement.
Create dashboards KPIs and reporting tools to monitor new and existing unit performance against projections.
Collaborate with operations and finance to forecast revenue unit economics and franchisee ROI.
Franchisee & Stakeholder Collaboration
Work closely with franchisees and franchise development teams to align planning and analytics with local execution.
Present findings and growth strategies to internal leadership and potential franchise investors.
Provide strategic support during franchisee onboarding and expansion planning.
You have
10 years of experience in development planning strategy or analytics preferably within a multiunit franchise environment.
Strong understanding of franchise business models site selection methodology and market planning.
Proficiency in tools such as GIS mapping (e.g. Esri) Tableau SQL and Excel.
Strong leadership communication and crossfunctional collaboration skills.
Demonstrated ability to balance highlevel strategy with tactical execution.
Education
- Bachelors degree in Business Urban Planning Data Analytics or a related field (MBA or advanced degree preferred).
About SERVPRO
For more than 50 years SERVPRO has been a trusted leader in fire and water cleanup and restoration services mold mitigation construction biohazard and pathogen remediation throughout the United States and Canada. Our 2200 individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique the things we share and the collaborative spirit we bring to the work we pursue together.
SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age race color religion gender sexual orientation national origin veteran or disability status.
Required Experience:
Director
Employment Type
Full Time
