Sr Wealth Client Marketing Associate
Sr Wealth Client Marketing Associate
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$ 95600 - 162400
1 Vacancy
Job Description
About Northern Trust:
Northern Trust a Fortune 500 company is a globally recognized awardwinning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the worlds most successful individuals families and institutions by remaining true to our enduring principles of service expertise and integrity. With more than 130 years of financial experience and over 22000 partners we serve the worlds most sophisticated clients using leading technology and exceptional service.
Role/Department: Sr Wealth Client Marketing Associate/Asset Management Marketing
It is an exciting time to join Northern Trust Asset Management as we are investing to drive innovation and growth with marketing playing a critical role.
The Sr. Wealth Client Marketing Associate will serve as a Wealth and Intermediary channel marketing expert and advocate with the aim of expanding and deepening the relationship with our advisor clients. Reporting to the Head of Wealth Client Marketing this role will act as an active business partner to this channel and proactively lead the development direction and execution of the overall marketing and communications strategy for the channel to position and promote our asset management capabilities. The ultimate objective of the role is to drive engagement with financial advisors and greater awareness and adoption of our investment products and the Northern Trust Asset Management brand.
The key responsibilities of the role include:
Help implement marketing plans to achieve business channel and corporate objectives while effectively managing brand and reputational risk. Oversees planning development and execution of short and longrange goals for the channel.
Create effective commercial messaging for and manage development of campaign tactics across paid and owned media outreach to support the business and targeted campaigns and continually build the brand.
Build and manage email campaigns in distribution platforms (i.e. Marketo Poppulo) and coordinate dissemination across relevant platforms to ensure timely and effective campaign delivery to target audiences.
Maintain sales enablement collateral targeting key advisors ensuring relevance and strategy alignment.
Develop internal communications and reporting to keep marketing and distribution partners up to date with marketing plans campaign performance and new sales enablement.
Track and analyze key performance metrics across channel marketing campaigns to identify areas of success and improvement; deliver insights and reporting to inform decisionmaking.
Contribute to strategic brainstorming sessions and support the development of innovative campaign ideas tailored to advisors.
Assist in project planning milestone tracking and crossfunctional coordination to ensure timely and efficient delivery of marketing initiatives.
Demonstrate initiative and creativity in independently recommending and implementing marketing solutions. Analyze costs impacting marketing decisions and other related issues and develops cost effective solutions to marketing issues.
Develop and maintain broad knowledge of competitive offerings market trends and industry developments specific to the business area specifically social media and digital marketing outlets.
Carries out complex activities with significant financial client and/or internal business impact.
Participates in and collaborates with cross functional working teams including Senior Management with the ability to navigate and execute effectively across various levels of seniority.
Skills/Qualifications:
57 years of experience in marketing ideally within asset management or financial services.
Proven experience managing or supporting crossfunctional marketing projects from planning through execution with a strong attention to timelines and detail.
Ability to build and manage email campaigns in Marketo and coordinate distribution across relevant platforms to ensure timely and effective campaign delivery to target audiences.
Experience managing and optimizing content across professional social media platforms (e.g. LinkedIn) with a strong understanding of tone timing and audience engagement strategies.
Strong written and verbal communication skills including promotional and technical writing skills that can be applied effectively to collateral development and advertising headline and copy writing as needed.
Comfortable analyzing marketing data and campaign performance metrics to generate actionable insights and inform future strategy.
Strong understanding of the advisor sales process and nuances of intermediary third party distribution channels including Wealth advisors RIAs wire house regional broker dealer independent and bank channels.
Successful experience working in a fastpaced resultsdriven environment with a proven ability to think analytically and creatively.
Superior interpersonal skills including the ability to work effectively in various team settings and influence senior partners is critical.
Resultsdriven individual with excellent planning skills
Strong attention to detail and delivers a work product that requires minimal revision.
Driven selfmotivated highperforming commercial mindset
Able to facilitate discussions problem solve and reach decisions.
Working Model: Hybrid (#LIHybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.
Salary Range:
$USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension) health and welfare benefits (medical dental vision spending accounts and disability) paid time off parental and caregiver leave life & accident insurance and other voluntary and wellbeing benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Working with Us:
As a Northern Trust partner greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged senior leaders are accessible and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.
Wed love to learn more about how your interests and experience could be a fit with one of the worlds most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process please email our HR Service Center at .
We hope youre excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Required Experience:
Senior IC
Employment Type
Full-Time
