Social Media Coordinator

About Preferred Care at Home:

Preferred Care at Home is a nationally respected provider of inhome senior care services. Our mission is to provide reliable compassionate and affordable care that enables seniors to live with dignity and independence in the comfort of their own homes. We are dedicated to making a positive impact on the lives of our clients and their families.

Job Summary:

We are seeking a creative and enthusiastic Social Media Coordinator to join our team. The Social Media Coordinator will be responsible for developing and implementing our social media strategy to increase our online presence engage our diverse audiences and support our marketing and recruitment goals. This role requires a passion for storytelling a deep understanding of social media platforms and the ability to connect with seniors their families and potential caregivers.

Key Responsibilities:

• Develop implement and manage our social media strategy across various platforms (e.g. Facebook Instagram LinkedIn X etc.).

• Monitor brand reputation

• Create curate schedule and publish engaging and relevant content (including text images videos and graphics) that aligns with our brand voice and mission.

• Monitor social media channels for trends conversations and user engagement; respond to comments and messages in a timely and professional manner fostering a positive community.

• Grow our social media presence by increasing followers and engagement rates.

• Collaborate with marketing operations and recruitment teams to promote our services share valuable resources highlight career opportunities and tell compelling stories about our clients and caregivers.

• Work with the digital development team to create quality information for internal objectives training and other internal needs.

• Design and execute social media campaigns to achieve specific marketing objectives such as lead generation for care services or caregiver applications.

• Analyze social media metrics to create weekly and monthly reports to track performance identify insights and optimize strategies for better results.

• Stay uptodate with the latest social media best practices tools and trends particularly within the healthcare and senior care industries.

• Ensure all social media content is compliant with relevant regulations and company policies.

• Help the Digital Media SEO Web Development Marketing and Graphic Design teams as needed.

Qualifications:

• Proven experience as a Social Media Coordinator or similar role.

• Excellent written and verbal communication skills with a talent for crafting engaging content.

• Strong understanding of major social media platforms their respective audiences and how to use them effectively.

• Proficiency in using social media management and analytics tools.

• Basic graphic design and video editing skills (experience with tools like Canva Adobe Creative Suite etc. is a plus).

• Ability to work independently and as part of a team in a fastpaced environment.

• Strong organizational skills and attention to detail.

• Knowledge of Google Workplace Google Suite and the Google platform.

• Strong knowledge of AI preferably with Gemini.

• Empathetic and compassionate with an understanding of the sensitivities involved in senior care.

• A bachelors degree in Marketing Communications New Media or a related field is strongly preferred.

• Experience in the Metaverse 3D animation Web Development AR and/or YouTube video creation is a major plus!

What We Offer:

• Very Competitive salary with the expectations of 45k 55k per year depending on experience.

• Full benefits are available after a waiting period.

• A supportive and missiondriven work environment.

• The opportunity to make a real difference in peoples lives.

• Other benefits include paid time off and professional development opportunities.

We are a fastgrowing brand with a lot to offer. If you are looking for a career rather than a job this could be the place for you!

To Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are passionate about this role to this posting. Please include links to social media profiles you have managed or a portfolio of your work if available.