Communications and Graphics Coordinator

1. Communicates with media regarding SporTran positions policies and events; participates in interviews with media representatives often with limited time to prepare. Acts as Company spokesperson / public information officer making speeches and public appearances and representing the Company at press conferences.
2. Manages and promotes the SporTran consumer website and oversees the administration of SporTran social media accounts.
3. Responsible for developing the SporTran brand copyrighted logo and other public customer facing graphics. Manages all internal and external marketing communication public information and community relations.
4. Under tight deadlines prepares letters messages articles press releases talking points and other printed materials for use by the Managing Director and the news media.
5. Coordinates media (press) events; participates in planning of events often with internal or external partners; develops media kits and press releases; contacts media in order to ensure participation and attends events; works with community groups to provide information on transit and supports community events in which SporTran participates.
6. Advises SporTran leaders about and other internal stakeholders on mass communication messaging strategies and effective public information techniques to aid in accomplishing objectives.
7. Develops long range strategic marketing and customer service objectives. Uses performance measures and key statistics. Conducts consumer research.
8. Builds internal relationships to serve internal clients problem solve and to ensure a cohesive approach to communicating companywide initiatives and accomplishments.
9. Develops effective external relationships by representing Company on boards committees and special task forces when requested.
10. Provides oversight and leadership to SporTran customer service center and coordinates the flow of internal customer information/messaging to optimize the external facing information for riders.
11. Supports the creation and accuracy of all digital content including infographics videos and narrative stories that positively promote.
12. SporTrans mission. Leverages a keen understanding of current social media trends including Gen Z marketing and uses fresh
13. Monitors all social media platforms and respond appropriately by coordinating appropriate responses with subject matter experts while managing deadlines.
14. Research and coordinate responses on topics receiving extensive highprofile media and public attention.
15. Provides guidance for other communications team members and content creators to ensure alignment with SporTrans brand image and overall content strategy.
16. Maintains an editorial calendar with 30 days of content for public communication which involves tracking impending milestones events accomplishments anniversaries and strategic initiatives.
17. Supports all owned digital content needs working with various vendors internal and external customers to elevate positive initiatives and observances at SporTran.
18. Engages on social media in a platformspecific tone to raise public awareness of SporTranrelated news initiatives service exceptions and events. Actively monitors operations using a variety of internal tools to provide realtime intelligence to assist in managing SporTrans response to incidents that impact a significant number of customers.
19. Identifies opportunities to collaborate with external partners in the region to elevate the SporTran brand.
20. Provides strategic guidance to internal partners to plan launch and evaluate timely results oriented special communications projects and programs requiring a strong communications element.
21. Leads and participates on various internal and external committees and task forces building and maintaining effective working relations to ensure interdepartmental cooperation coordination and cohesion.
22. Tracks social media insights around defined metrics like engagement reach and sentiment and develop strategies to improve monthly metrics.
23. Maintains and honors safety policies and procedures ensuring all safety critical photos of roadway work are approved by the appropriate departments before public release.
24. May assist Executive Office staff with outreach activities related to customerfocus events groundbreakings ribbon cuttings neighborhood impacts and issues merchant and community goodwill programs and tours with elected officials.
25. Assist and work alongside the Chief Executive Officer to organize plan and execute press releases
    
    

1. Experience as a spokesperson or public information officer that successfully represented an organization in front of news media and with the public.
2. A Bachelors degree in Communications Social Media Marketing Public Affairs/Public Relations Public/Business Administration or a related field.
3. Knowledge of current advertising and marketing trends. Knowledge of advertising and marketing principles and best practices. Knowledge of spokesperson/public information officer principles and best practices.
4. Demonstrates a strong understanding of media relations. Knowledge of the Shreveport Urbanized Area Media / Advertising Market.
5. Experience in project management techniques including budgeting scheduling scoping and quality control. A track record of onbudget ontime and within scope project delivery.
6. Knowledge of the political process at local state and federal levels.

• Health and Dental Insurance that becomes effective after 60 day of employment
• 401K Match
• Health Care Flexible Spending Account
• Short and Long Term Disability Insurance
• Accidental Death and Dismemberment Policy for salaried employees
• Optional Life Insurance
• Paid Vacation
• Personal Days
• Sick Days
• Paid Holidays
• Bereavement Leave
• Jury Duty wage reimbursement
• Free employee bus pass

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.