Vice President - Marketing
Vice President - Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Why Ballys:
Ballys Corporation is a global casinoentertainment company with a growing omnichannel presence currently owning and managing 15 casinos across 10 states a golf course in New York a horse racetrack in Colorado and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle UK further expands its international footprint and enhances its diverse entertainment offerings. It also owns Ballys Interactive International formerly Gamesys Group a leading global interactive gaming operator Bally Bet a firstinclass sports betting platform and Bally Casino a growing iCasino platform.
With 10600 employees the Companys casino operations include approximately 15300 slot machines 580 table games and 3800 hotel rooms. Ballys also has rights to developable land in Las Vegas post the closure of the Tropicana.
Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (Queen) the above portfolio is expected to be supplemented with four additional casinos across three states one of which will be an additional state that expands Ballys jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees and operations that currently include approximately 2400 slot machines 50 table games and 150 hotel rooms to the Ballys portfolio. Ballys will also become the successor of Queens significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).
The Role:
Vice President Marketing is responsible for all aspects of the casino marketing department including increasing player data base increasing player revenue creation and implementation of special events direct mail marketing development and implementation of strategic plans to increase player activity player relations budgeting and maintaining the highest levels of guest service for casino guests general advertising media placement creating marketing pieces web site development and ongoing implementation.
Responsibilities:
- Foster an environment that embodies Ballys Born to Entertain philosophy by creating a funfilled entertaining atmosphere.
- Enthusiastically promote Ballys customercentric culture of offering superior guest service and actively building longlasting guest relations.
- Direct the creation and execution of print electronic media outdoor direct mail and web advertising.
- Communicates directly with the Vice President/General Manager on the operation and financial matters of the company.
- Development and implementation of strategies to increase casino revenue.
- Oversee the development and ongoing implementation of casino web site.
- Oversees the creation of special events promotions and casino giveaways.
- Ensures department adheres to all regulatory departmental and company policies and procedures.
- Perform duties and responsibilities associated with the IGB Statewide Voluntary SelfExclusion Program as described in Section A of Ballys Chicago Operating Co. LLC Internal Controls.
- Perform other duties as assigned.
Qualifications:
- Must be 21 years of age or older
- Must be able to obtain and maintain a gaming license issued by the Illinois Gaming Board
- Bachelors degree preferred
- Five to Seven years of prior experience in casino marketing
- Highlevel public relations and customer service skills are required
- Strong problem solving mediation coaching and consulting skills.
- Excellent written analytical and verbal communications skills are required
- Must have open work availability to work nights weekends and holidays
Whats in it for you:
- Competitive Salary with annual performance reviews
- Comprehensive health coverage plan that includes medical dental and vision
- 401(K)/ Company Match
- Access Perks and Childcare discounts
- Target Salary Range: $200000/year
- Bonus Eligible
Physical Demands & Work Environment:
- Frequently required to lift up to a maximum of 30 pounds
- Frequently required to push kneel climb stoop bend and twist as well as reach overhead
- The work environment contains bright lights loud noise and stressful situations.
Required Experience:
Chief
Employment Type
Full-Time
