Manager, Brand Marketing Sportstyle (74040)
Manager, Brand Marketing Sportstyle (74040)
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$ 81000 - 90000
1 Vacancy
Job Description
At ASICS our Sound Mind Sound Body philosophy is more than a tagline its our way of life. Over 75 years ago our founder Kihachiro Onitsuka saw that sport and movement had the power to lift spirits project positivity and propel people and whole communities forward.
ASICS provides a diverse and inclusive culture that enables learning growth and opportunity at all levels. Our robust employee benefits allow for real worklife balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you then we want you on our team.
A Brief Overview
As the Brand Marketing Manager for ASICS Sportstyle (SPS) you will lead a 360 strategic approach and execution of major category and seasonal marketing initiatives within the Sportstyle (SPS) business. These initiatives should drive brand strength fuel consumer demand and strengthen our connection with lifestyle fashionforward and sportsminded consumers. In addition this position will oversee the daytoday with our DTC team and support with key Sportstyle (SPS) retail partners and specialty accounts. The role will lead strategy development work crossfunctionally with our internal ANA/global marketing partners project management support sellin execution and evaluation of major Sportstyle (SPS) category marketing programs. This position is part of a highly collaborative team atmosphere where crosspollination of different departments and teammates is critical for success. This role requires a dynamic passionate and adaptable personality with a selfstarter and entrepreneurial attitude.
Leadership Responsibilities
- This position does not have people leadership responsibilities.
What Youll Do
- Partner with the Sr. Director of Marketing and key cross functional teammates to develop build grow and create a clear SPS strategy tied to regional/global KPI metrics that will set ASICS up for growth and success. Will run point for the ANA region for all global marketing
- Manage U.S. Marketing communication and collaboration with global and regional teams including cadence of meetings program updates execution plans AHQ reports and recap decks for all categoryaligned Brand activations
- Support cross functional partners using earned and paid media content marketing seeding (athletes & influencers) and social engagement to extend the voice of SPS
- Develop present and execute seasonal Sportstyle marketing campaigns and presentation decks from concept to implementation with key cross functional partners
- Build and maintain relationships with key Sportstyle retailers partners and influencers
- Drive efforts in creating aligning & executing all key Brand initiatives instore and out of store (POP fixtures shop in shops digital and social).
- Strategize build and help manage SPS marketing budgets including overarching yearly budget coop budget with specialty accounts daily bill processing for vendors and retailers and monthly budget actualization to stay within established annual budgets
- Analyze market trends and consumer insights to inform strategic direction for the Sportstyle business
- Adheres to all company policies and procedures
- Embodies and demonstrates company ethics and values
- Abides by all federal state and local laws
How Youll Be Successful
- Proven ability to work in a small team with a high level of autonomy in a fastpaced environment
- Highly analytical and adept at storytelling using data to thoughtful make datadriven decisions
- Strategic thinking with strong project management skills in a must
- Experience in developing creative briefs and managing marketing timelines
- Proficient at creating and delivering compelling presentations to accounts and stakeholders
- Strong ability to work crossfunctionally across multiple teams and manage various stakeholders (regionally and globally)
- Ability to work in a global capacity to support business needs and hours
- Passionate and knowledgable within the sports and pop culture industries preferred
- A cando attitude with the mindset that no job is too small
What Youll Need
- Bachelors Degree in Arts/Sciences (BA/BS) in Marketing Communications or Business or an equivalent combination of training education and experience
- 46 years of proven experience in a Branding/Marketing role (retail digital and/or traditional marketing) required
- Experience with Microsoft365 products (Outlook Teams Powerpoint OneDrive)
- Experience using Asana project management software preferred
SALARY / PAY RANGE:$81000 $90000
PAY TRANSPARENCY:
To encourage pay transparency promote pay equity and proactively address regulations ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.
ASICS CCPA PreCollection Notice for Job Applications:We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation including the following categories of PI: identifiers personal records professional or employment information and inferences drawn from your PI. We collect your PI for our purposes including performing services and operations related to your potential employment. For additional details or if you have questions contact us at
The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time with or without notice to alter or change job responsibilities reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.
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Required Experience:
Manager
Employment Type
Full-Time
