Marketing Executive
Marketing Executive
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Job Description
Were looking for a bright and enthusiastic marketing executive to join one of Informas B2B conference divisions.
The ideal candidate would have one to three years marketing experience preferably gained in the events industry.
If you have an eye for detail and analytics but are also creative and a skillful persuasive writer this could be the job for you. The role is quite autonomous requiring someone with outstanding prioritisation time management and multitasking skills.
Youd work on a range of conferences with continuous handson learning in a range of marketing disciplines and a friendly teamorientated work environment.
Youd be based in our central London office three days per week with the choice to work from home on the remaining two days.
Job Summary:
The marketing executive is responsible for the overall promotion of each conference including the planning and execution of integrated web email and social media campaigns.
Detailed responsibilities include:
- Write and execute email marketing campaigns
- Plan and create social media campaigns
- Negotiate with external media partners and associations
- Source qualified prospects for database build
- Contact event speakers and sponsors for advocacy marketing
- Set up and manage the event app
- Design the imagery for use on emails social media and thirdparty marketing
- Use internal reports and Google Analytics to monitor results assess against goals and amend activities accordingly
Qualifications :
Ideal Requirements:
- 13 years in a marketing role preferably in the events industry
- University degree or professional diploma
- Excellent attention to detail
- Exceptional organisational time management and multitasking skills
- Strong copywriting skills
- Good analytical skills numeracy and the ability to make datadriven decisions
- Ability to work autonomously using common sense and initiative whilst at the same time being a team player
- Experience in planning writing and executing email campaigns
- Proficiency using Photoshop Google Analytics CRM systems executing social media and PPC campaigns would be a bonus
Candidates will complete two short copywriting tests and a dataanalysis/numeracy test during the first interview.
Those who progress to the second interview will be asked to prepare a project (a detailed event marketing campaign) and to present their plan during the second interview.
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
