Search Engine Optimization Analyst

JOB SUMMARY

Marriotts Enterprise Search Engine Optimization (SEO) team is tasked with maximizing traffic and revenue from search engines for Marriott hotels worldwide. The Search Engine Optimization Analysts primary responsibility is to support Marriotts corporatebased Local SEO program through the creation and optimization of local search hotel citations throughout the global ecosystem. This centralized inhouse program provides individual hotels with SEO services and functions as an agencylike model within the Digital Product Operations organization.

CANDIDATE PROFILE

Education and Experience

Required
High school diploma or GED
1 years experience working in a customer service environment or online field (preferably eCommerce)
Working knowledge of Microsoft Office Suite

Preferred
Experience in Salesforce Ticket support systems and supporting stakeholders with tickets
Basic MARSHA and Product Catalog knowledge.
Possess strong comprehension skills which allows for clear and concise explanation and understanding of digital marketing principles including Search Engine Marketing and Search Engine Optimization.
Effective written and oral communication skills.
Possesses strong organizational skills.
Ability to simultaneously manage multiple projects at once.
Ability to assess and solve problems quickly think creatively and thrive in a fastpaced entrepreneurial environment.
Ability to work well with various functions/departments and positively influence the work of others

CORE WORK ACTIVITIES

Managing Work Projects and Policies
Update Google Dashboard with content including hotel amenities/attributes.
Maintain Google Business Profile (GBP) Listings for all Marriott locations.
Process updates to Google Maps.
Monitor track research and resolve items submitted via the mPortal Salesforce ticket support system. If needed escalate issues to Google utilizing Googles Report a Problem online forum or direct contact as appropriate.
Audit sources/sites to ensure reported issues have been resolved.
Document types/volume of issues reported and response time when escalated vendors for assistance.
Maintain Marriotts highest standards for quality focusing on both content and presentation.
Meet or exceed individual service levels targets and team goals.
Perform a variety of other duties as directed by Management

Supporting Operations
Conducts quality assurance on personal and others work to ensure the site meets quality standards including visual and functional QA and proofreading.
Exercises independent discretion and judgement when modifying hotel business data across the local ecosystem.
Follows established escalation procedures when unable to resolve or implement a requested update.

Additional Responsibilities
Performs other reasonable duties as assigned by manager.
Attends and participates in all relevant meetings.
Presents ideas expectations and information in a concise organized manner.
Manages time effectively and conducts activities in an organized manner.
Maintain a professional demeanor both in personal appearance work area and all interactions with guests hotels peers and management.

The pay range for this position is $18.17 to $30.10 per hour. In addition the position is eligible for an annual bonus.

Washington Applicants Only: Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.

All locations offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave educational assistance 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquartersbased positions are considered hybrid for candidates within a commuting distance to Bethesda MD; candidates outside of commuting distance to Bethesda MD will be considered for Remote positions.

The application deadline for this position is 28 days after the date of this posting May 16 2025.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.