Position Summary of the Marketing Associate: We are seeking a creative detailoriented and proactive Marketing Associate to support and help lead marketing initiatives across our portfolio. This individual will work closely with the Marketing Team to plan create and execute marketing efforts that elevate our brand presence drive community engagement and support leasing and event initiatives. Strong design skills and proficiency in Adobe Creative Suite are essential along with excellent communication and organizational abilities.
Key Responsibilities of the Marketing Associate:
Direct plan and coordinate marketing efforts in partnership with the Marketing Team to support both residential and commercial assets.
Copywrite and design engaging marketing materials including brochures flyers presentations signage and digital content using Adobe Creative Suite (InDesign Illustrator Photoshop).
Create audit and optimize content across all social media platforms; establish and execute channelspecific strategies to support leasing efforts and promote amenity spaces.
Proactively source and develop new engaging content from the community to feature in marketing campaigns and digital communications.
Manage weekly monthly and annual communications to community members including newsletters event announcements and key updates.
Collaborate with the Events Team to increase event attendance (inperson and virtual) through digital marketing strategies and social promotion.
Attend and support events by capturing content (photo and video) assisting with setup as needed and ensuring brand consistency throughout.
Maintain and grow relationships with local retailers restaurants and community partners to support crosspromotions and brand engagement.
Conduct market research and provide recommendations for new platforms campaigns and tools to support upcoming launches or leasing efforts.
Provide regular reporting on the performance of marketing initiatives and campaigns and make datainformed recommendations for improvement.
Collaborate with site teams and internal stakeholders to align messaging and maximize marketing exposure.
Qualifications of the Marketing Associate:
Bachelors degree in Marketing Communications Graphic Design or a related field.
25 years of experience in a marketing or communications role preferably within real estate or a fastpaced agency setting.
Proven experience and proficiency with Adobe Creative Suite (Photoshop Illustrator InDesign) is required.
Strong copywriting and content creation skills.
Familiarity with social media platforms content planning tools and community engagement strategies.
Proficient in Microsoft Office Suite (Word PowerPoint Excel).
Experience with email distribution platforms such as Mailchimp is a plus.
Ability to work collaboratively across departments and manage multiple projects in a fastpaced environment.
Strong attention to detail creativity and organizational skills.
Comfortable attending and supporting events including occasional evenings or weekends.
Benefits Provided to the position ofMarketing Associate:
Competitive Salary
Medical Insurance
Dental Insurance
Vision Plan
401k Plan
Life Insurance
Paid Vacation
Paid Sick Leave
Paid Holidays
Tuition Reimbursement Program
Housing Discount at BLT Properties
Equal Opportunity Employer Statement: We are an Equal Opportunity Employer and value diversity at all levels of the organization. All qualified applicants will receive consideration without regard to race color religion sex national origin age disability or any other protected status.
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