Senior Manager â App Store Optimization (ASO)
Senior Manager â App Store Optimization (ASO)
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$ 105120 - 194400
1 Vacancy
Job Description
Job Title:
Senior Manager App Store Optimization (ASO)Requisition ID:
R025323Job Description:
Job Title: Senior Manager App Store Optimization (ASO)
Reporting To: Senior Director Growth Strategy
Team: Mobile Growth
Department: Call of Duty Marketing
Location: Santa Monica CA
Your Platform
Founded in 1979 Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers like Pitfall Tony Hawk Guitar Hero Crash Bandicoot Skylanders and Call of Duty our obsession is delighting our players around the globe. Focused and committed to innovation we consistently deliver the most beloved engaging and successful entertainment.
And while we have worldclass franchises infrastructure and resources our success comes from a passionate talented and diverse team of people producing greatness together. So if youre interested in our biggest priority its our people.
Were currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.
Join us make history. To learn more check us out at or @Activision on Instagram Twitter Facebook and LinkedIn.
Your Mission
Our Mobile Growth team is looking for a passionate and resultsdriven Senior Manager of App Store Optimization (ASO) to lead our global ASO strategy for Call of Duty: Mobile one of the worlds most iconic gaming franchises. As part of the Mobile Growth Marketing team you will drive the visibility conversion and organic performance of Call of Duty: Mobile across key app stores including Apples App Store Google Play and emerging platforms.
This role requires a blend of user acquisition creative analytical and strategic expertise. Youll work crossfunctionally with Growth/User Acquisition Creative Marketing Analytics GoToMarket Product Management and Regional Marketing teams to maximize store presence improve player acquisition efficiency and optimize for ongoing live ops success.
Priorities can often change in a fastpaced environment like ours so this role includes but is not limited to the following responsibilities:
Own and develop the endtoend App Store Optimization (ASO) strategy & roadmap for Call of Duty: Mobile overall discipline management testing framework creative ideation development production delivery testing and iterative optimization process.
Manage and continuously optimize store assets (app icons screenshots videos feature graphics descriptions etc.) to maximize marketing funnel efficiency increasing conversion rates and driving installs.
Partner closely with Growth/User Acquisition Creative GoToMarket and First Party teams to align on testing roadmaps and marketing messaging strategies for store presence.
Lead A/B testing initiatives using internal tools App Store Connect and thirdparty platforms.
Conduct ongoing keyword research competitive analysis and performance reporting to identify market trends avenues for experimentation and opportunities for growth.
Collaborate with Apple Google and other platform partners to maximize the conversion impact of Featuring opportunities and implement best practices.
Assist in creative agency identification and optimization in conjunction with Growth & Creative teams ensuring ASO creative deliverable needs are mapped against projectappropriate partners.
Provide actionable insights and recommendations to leadership based on datadriven analysis.
Stay on top of emerging trends in ASO mobile marketing and mobile gaming to maintain a competitive edge.
Player Profile
Minimum Requirements:
5 years of experience in App Store Optimization and/or User Acquisition preferably in mobile gaming entertainment or a highgrowth consumer app environment.
Deep knowledge of both Apple App Store and Google Play ecosystems algorithms and ranking factors.
Handson experience with ASO tools (e.g. Geeklab App Store Connect Sensor Tower/ StoreMaven SplitMetrics etc).
Strong analytical skills with proficiency in data tools like Excel Tableau or similar BI platforms.
Exceptional project management and communication skills with the ability to influence crossfunctional stakeholders.
Creative eye for optimizing store assets and understanding what resonates with diverse gaming audiences.
Experience working with localization teams to optimize multilanguage stores across diverse global markets.
Experience with crafting executiveready materials and presenting quantitative and qualitative insights to and executive audience.
Knowledge of SEO principles as they apply to app store ecosystems.
Bachelors degree in Marketing Business Communications or a related field.
Extra Points:
Familiarity with MMPs (e.g. Appsflyer Singular Adjust Kochava) and attribution reporting.
Experience with endtoend marketing creative process familiarity technical specs and outputs across a variety of digital marketing channels.
Passion for gaming especially mobile and FPS titles like Call of Duty is always a plus.
Experience at an international organization with multiple business units.
MBA or other graduate degree in a relevant field.
Our World
Activision Blizzard Inc. is the worlds largest interactive entertainment company with operations across North America Europe and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty Destiny Skylanders World of Warcraft Overwatch Diablo Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!
The video game industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Were not just looking back at our decadeslong legacy; were forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate creative and diverse teams within our organization.
Were in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater this could be your opportunity to level up.
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered!
The videogame industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity gender expression national origin protected veteran status or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
Rewards
We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:
- Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
- 401(k) with Company match tuition reimbursement charitable donation matching;
- Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
- Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
- If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary fulltime employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $105120.00 $194400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring process. In addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.
Required Experience:
Senior Manager
Employment Type
Full-Time
