Content Taxonomy & Analytics Expert
Content Taxonomy & Analytics Expert
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Salary Not Disclosed
1 Vacancy
Job Description
Start: May 27 2025
Duration: 3 months parttime (20 hrs/week)
Location: Remote; must be available to work during Pacific Time (PST) hours
Rate: $170/hr
Overview:
A major global pharmaceutical company is undertaking a largescale marketing transformation initiative to implement a futureready scalable taxonomy framework that enables omnichannel content activation campaign reporting and performance measurement. With over $300M invested annually in content the client is driving alignment across content media and analytics platformsincluding DAM CRM and ad operations tools.
Were seeking a highly experienced Content Taxonomy & Analytics Consultant to support this initiative. This role sits at the intersection of content and media and the client is open to candidates with expertise in either domain or both as responsibilities may be split across workstreams.
Key Responsibilities:
Taxonomy Expertise:
Deep experience developing enterprisewide content taxonomy strategies (especially for DAM platforms). Need experience with the following:
Adobe DAM CMS creative tagging and tracking and asset management
Adobe Analytics site tagging
Ad tech tracking and tagging Google campaign manager Meta Ads Google Ads etc.
Strong familiarity with metadata frameworks controlled vocabulary design and tagging logic
Experience defining taxonomy schemas for asset tagging across marketing content media and owned channels (email web social)
Media Analytics & Tagging Proficiency:
Handson experience with ad operations workflows trafficking and taxonomy requirements across DSPs ad servers and measurement platforms
Ability to align taxonomy frameworks with campaign analytics goals including MMM media mix and omnichannel reporting
Fluency in tools and systems across media analytics and CRM platforms
Implementation Playbook & Governance:
Experience translating taxonomy strategy into implementation playbooks with phased migration plans
Ability to develop RACI charts and governance models for taxonomy evolution and change management
Experience supporting DAM metadata migration and postlaunch optimization
Deliverables Support:
Input into current state assessment deck taxonomy framework governance model and implementation playbooks for both content and media channels
Qualifications :
Minimum 8 years of relevant experience in content taxonomy metadata strategy or media analytics
Experience in pharma health or regulated industries is a strong plus but not required
Strong communication skills and comfort working with seniorlevel stakeholders and crossfunctional global teams
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive humancentric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
